The winners of the PATS Sandown 2023 New Product Awards, sponsored by pbwnews, were chosen by a team of independent pet retailers, who arrived at the show before 9.30am today (Sunday), in order to make their choices from more than 200 new products entered. 

Their decisions took into account a number of guideline criteria such as product innovation, design, quality, packaging, value for money and sustainability.

The judges agreed that the New Product Showcase had produced a high calibre of entries with a tremendous amount of innovation. They were pleased to see such a wide range of products in the eight categories

The Awards were presented to the winners at 1pm on Sunday by David Rees, editor of pbwnews, and show organiser Gordon Thomas.

Here is a full list of the winners together with the judges’ comments:

PATS Sandown 2023

New Product Award Winners (sponsored by pbwnews)

Cat Food and Products

Carnilove True Fresh Cat Foods 

Carnilove (stand J7)

Judges said: “This product contains good ingredients and is super nutritional. As well as being sustainable, it comes in appealing packaging.”

Dog Food Products

Vets Menu Tasty Gravy Toppers

Macahl Animal Health (stand K14)

Judges said: “Containing natural ingredients, this product promotes good dog health. Great for fussy dogs, it has a good price point and has eye-catching packaging.”

Dog Treat Products

Doodle’s Deli Natural Treats

Pedigree Wholesale (stand H3)

Judges said: “With sustainability high on consumers’ needs, this product is very eco-friendly. It is 100% natural and is very well priced. Dog owners will love these treats.”

Dog Accessories and Toys

Henry Wag Easy Roll Travel Bed

3P Enterprise (stand M5)

Judges said: “We’ve not seen a product like it. It’s perfect on days out for owners and their pets. Compact and well-priced.”

Dog Harnesses, Leads and Clothing

Comfort Rope Lead with New Screw Lock

Long Paws (stand A3)

Judges said: “This product has a great safety feature, making it extra safe for walking. It’s also comfortable when in use. Dog owners will also love the fact it has a great price point.” 

Small Animal and Bird Products

Little One Range of Tasty Maze Tunnels

Mealberry GmbH (stand G3a)

Judges said: “A great idea that hasn’t been seen before. It also offers good value for money. Another attraction is the choice of flavours and sizes.”

Pet Care Products

Pet first aid kits personalised to pet businesses

ProTrainings Europe Ltd (stand S2)

Judges said: “Every pet home should have one. This product is a great idea, offering businesses the chance to personalise it.”

Grooming Products

Oatmeal Dog Shampoo

Buddycare (stand L10)

Judges said: “An amazing fragrance, vegan and cruelty-free, eye-catching branding, and great value – there could only be one winner of the grooming category.”