Fast growing pet retail group Jollyes opens its 99th store in Belfast, Northern Ireland, tomorrow (Friday, February 23). The new outlet has created 14 jobs.

The new 5,500 sq ft superstore will be the company’s 15th store in Northern Ireland and third in Belfast.

Jollyes will be using the store opening to search for its first ever Ambassa-dogs – pooches who in return for their paw print on an advertising contract, will receive six months food for wearing a jacket advertising the store.

With big plans in place to celebrate the opening of its 99th store, Jollyes is calling all pets, and their owners, to join the pawty at Connswater Retail Park tomorrow from 9am to 11am.

An ice-cream van will be on hand to dispense doggy 99s and Frozzys goodies.

Jollyes charity partner, PlayForStrays, will also be part of the opening celebrations to pick a chat with on the day, with the first 99 customers to receive a red balloon as they head into the new store to sniff out the wide range of merchandise and services on offer.

And the treats don’t stop there as all customers on the day will have the chance to enter into a draw for the opportunity to win £99 to use in store.

The Pet Industry Federation’s current retail chain of the year will open its 100th store in Newport, Gwent on Friday, March 1, followed by its 101st in Rotherham, South Yorkshire on March 22.