Fettle has introduced three new products to its functional range: pure & gentle calming support, pure joint support, and pure & natural nettle powder. 

Launching first through Fettle’s trusted stockist network, each product has been developed and blended in-house using only real, natural ingredients – no fillers, no artificial additives, and no compromises.

These launches build on Fettle’s growing commitment to wholefood-led wellness and are part of a wider product development programme now made possible by the brand’s recent facility expansion.

pure & gentle calming support
A powdered supplement designed to soothe stress without sedation. Made with calming botanicals like ashwagandha, valerian and lemon balm - plus a nourishing goat milk base – this blend supports dogs through anxiety, reactivity and change. It’s fast-acting but gentle, offering comfort without affecting personality or energy. No chews, no syrups, no resistance – just a clean, easy powder that mixes into meals. 

pure joint support
Designed to support mobility, comfort and ageing well. This blend includes green-lipped mussel, eggshell membrane, turmeric, and ginger - natural sources of glucosamine, collagen and anti-inflammatory compounds. It’s a powder that works with the body, not against it, supporting joints without synthetics or flavour masking.

pure & natural nettle powder
A single-ingredient powder that supports itchy, sensitive dogs during allergy seasons or flare-ups. Naturally rich in quercetin, vitamins and plant-based antihistamines, nettle powder helps soothe skin, reduce licking and sneezing, and support immune health. Can be added to food or used topically as a herbal rinse.

These products are designed not just to ease common issues like stress, joint discomfort and seasonal sensitivities, but to help pets stay at their best, every day. They reflect Fettle’s belief that wellness isn’t just about fixing problems; it’s about supporting long-term health with ingredients that are natural, honest and easy to trust. Because when pets feel good, everything else falls into place.

Alex Taylor-Grout, Co-Founder of Fettle, said: “These are the kinds of products that give choice back to pet owners. They’re honest, practical, and rooted in the power of real food, no noise, no synthetic shortcuts. We’ve developed them in-house, from blend to batch, so we know exactly what’s going in and why. It’s something we’re proud to stand behind, and excited to bring to our trade partners.” 

All three SKUs are available now for pre-order exclusively through Fettle stockists ahead of their general market release. Designed with shelf clarity and customer education in mind, each pouch features clean iconography, natural illustrations, and clear benefit messaging to help drive in-store confidence and conversion. This early access reflects our ongoing commitment to supporting our trade partners first.

For trade samples or ordering trade@fettlepets.com
Visit: https://trade.fettlepets.com/

Phone: 01379770112205