In This Issue
The PetFellas launches to redefine brand-led distribution
Earth Animal appoints The PetFellas as distribution partner
Award-winning retailer reveals secrets of success
PIF’s post on ‘pub desking’ idea goes viral on Linkedin
Rising star Jake shines light on sustainability
The Nutriment Company acquires French firm Easy-BARF
Slumberdown crafts range of cosy pet beds
CASCO Pet invites vets to experience life inside a kennel
The Innocent Cat launches Festive Gravlax treats 
Purina PRO PLAN serves up tennis-led TV campaign
Benyfit Natural launches new boneless recipes
Nobblys expands Dental Dog Chew range
Taking fear out of fireworks with LitPet Pawsitive Powder
Natures Menu launches new Freeze Dried festive gifts
Get your own copy of Pet Trade Xtra
Firm recalls raw dog food over salmonella fears
Doggy Doggy Yum Yum secures PetQuip award
Pet supplement wins twice at PetQuip Awards
Ground-breaking joint supplement for pets takes off at PATS
Waita’s new range of freeze-dried treats launched at PATS make finals of PIF Awards
The best of last edition of Pet Trade Xtra
Record-breaking PATS 2025 smashes attendance record with 70% increase in visitor numbers
New Product Award winners celebrate at PATS 2026
PetQuip Awards recognise outstanding brands and individuals
Monkfield Reptile acquires renowned tortoise business
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Benyfit Natural launches new boneless recipes

 

Leading raw pet food brand Benyfit Natural has launched a new Boneless Raw Dog Food Range, developed to give raw feeders and their dogs more choice, control and flexibility in their diets.

 

The new range offers three expertly crafted recipes including Boneless Turkey, Boneless Lamb, and Boneless Beef. As with all Benyfit Natural recipes each is made with the highest quality, ethically sourced human grade meat. The new range combines 80% meat & offal with 20% vegetables & botanicals, ensuring each recipe is complete & balanced.

 

The boneless range allow pet owners to have greater control over bone content in their dog’s diet and fill a market gap for specific dietary needs, including smaller dogs, senior dogs, dogs in recovery, DIY feeders and those sensitive to standard bone content recipes.

 

The range expands on the brands existing offering of premium raw food which now includes 12 complete & balanced recipes, 6 meat feast 80-10-10 recipes, 3 boneless recipes and a range of natural treats, chews and frozen bones.

 

Greg Van Praagh, Head of UK & Europe at RPFC, comments: “We’re proud to be creating a new range that our customers have been screaming out for… a premium, boneless, complete raw option that doesn’t rely on cheap filler proteins or high percentages of tripe. Our beef, turkey, and lamb recipes have been crafted with high-welfare British meat and offal ensuring dogs get the best nutrition while supporting ethical sourcing.”

 

Benyfit Natural Boneless Raw Dog food is available in 500g and 1kg tubs. Launched to trade at PATS 2025, the response to the range has been hugely positive. Benyfit Natural are supporting independent trade with the launch of this range with a 45% margin offer on full range buy-in based on a 60kg order, pre-orders open for delivery from 20th October 2025.

 

RRP from £3.55 - £4.10 (500g tub).

 

www.benyfitnatural.co.uk

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