Plans for the PIF World UK Pavilion at Zoomark 2027 are continuing to gather pace, with UK businesses now discussing stand requirements and confirming their interest in joining the British presence in Bologna from 11-13 May 2027.

The UK Pavilion offers a range of ‘turnkey’ and raw-space options, supported by a central showcase hub designed to provide a focal point for meetings, networking and introductions throughout the show.

PIF will also support participating companies with co-ordination, promotion and practical assistance before and during the event.

Alexandra Baker of the Pet Industry Federation, said: “We’ve been really pleased with the interest so far and are now working with businesses on the stand sizes and formats that best suit them. Our aim is to create a strong, professional UK presence that gives exhibitors both visibility and practical support at the show. Whether you are considering having a presence or have already registered to exhibit, please do get in touch for information about how we can support you.”

Further information is available at www.pifworld.uk/zoomark-2027 or via events@pifworld.uk.