In This Issue
Growing pet firm moves to new £2m premises
Ahead-of-the-game ideas on new profit potential
Does your whole family brush?
Shares rise as Pets at Home keeps on growing
More people prefer to holiday with pets in the UK
PetSafe Brand set to launch new products
HOWND finalists in two categories at PetQuip Awards
Pets Choice returns to PATS bigger and better than ever
Supreme is a natural winner at Superzoo
New natural range from Town & Country Petfoods
1 in 3 owners give their pets human meals, says survey
Fish4Dogs video examines appeal of fish-based food
Get your own copy of Pet Trade Xtra
PetQuip Awards 2017 finalists revealed
Felix recovers from career-threatening injury
Biggest event in the grooming calendar returns
Monkfield Nutrition acquires aquatic side of Arcadia
Sales exceed £30 million at natural pet food firm
Pooch & Mutt features in latest editon of Vogue Paris
PIF launches extension of insurance cover to benefit kennel and cattery members
More pond plants banned from sale by the EU
The Grocer recognises pet firms in new product awards
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Fish4Dogs video examines appeal of fish-based food



The reason you may not like fish is probably the why your dog loves it…the smell! For your pet, the heightened aroma of fish-based food is like an explosion to his or her senses.

Animal nutritionist and physiology expert David Southey BSc examines this reaction in greater detail in the second of a series of videos for Fish4Dogs.

He talks of how fish qualifies as a ‘superfood’ due to its nutrients and associated health benefits to dogs, including coat and skin condition, joint and digestive health and how it can address food sensitivities.

But it is the combination of smell and taste that is the greatest appeal to your pet.

Explains Mr Southey: “Everyone knows how important smell is to dogs. Dogs have 10 sq cms of smell receptors per kilo of body weight, compared to a measly 0.2 in humans, so clearly smell is a powerful sense for dogs, and just as with humans, it’s clearly linked to taste.

“Just think how you can’t taste anything when you have a cold. Foods made from fish tend to have a stronger smell making them particularly appealing to dogs.

“The second factor is the umami taste. Dogs can detect the usual bitter, sour, salty and sweet flavours. However, dogs are very well able to detect the umami taste. This fifth taste has been described in humans as a satisfying savoury taste, and this is very strong in fish.”

The complete video: Why Fish Based Dog Food Is Good can be seen on the Fish4Dogs YouTube channel: www.youtube.com/watch?v=XDEwJygas_k

Mr Southey is a graduate animal nutritionist of Leeds University. He began working in the pet food sector in 1992. He is a former chairman of the Additives Committee for the UK Pet Food Manufacturers Association and now runs his own consultancy providing independent nutritional and legislative advice to pet food producers.

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