Frozzys has launched its new website, which is the final part of its exciting reposition and rebrand. This activity and investment comes in response to feedback from a recent consumer research project carried out by the company.
Frozzys was established in 2013 when founder and director Noel Conlon struggled to find a healthy and nutritious, low calorie and long-lasting treat for his beloved dog Juno to enjoy.
Wanting to create a product which had many nutritional and practical benefits, Noel partnered with fellow director, Michael Hunt, and has since developed a portfolio of inspiring frozen yogurt products. The current portfolio consists of five great-tasting flavours: original, strawberry, blueberry, cranberry and peach.
Canine nutrition has always been of paramount importance to the brand, who formulate their frozen yogurt recipes with the support of Senior Food Technologists at CAFRE (College of Agriculture, Food & Rural Enterprise). In order to effectively demonstrate the impressive nutritious profile of the products, the Frozzys team invested in an independent consumer research project to learn what features and benefits were priorities to consumers.
“The project produced some really interesting feedback on what matters to consumers and how they view the pet food industry,” comments Jackie Kirk, Marketing Manager at Frozzys.
“This included how extremely important calcium and calorie information on a pack was, how healthy and natural ingredients were of huge consideration and specific key drivers which make consumers purchase a treat.
"Based on this feedback, we’ve repositioned our branding, packaging and website to reflect and reinforce features and benefits of Frozzys which consumers agreed were important.”
It’s not just the branding and packaging that has been subject to a reposition: the Frozzys website has been redesigned and launched today. The new website has lots of new exciting features, whilst reinforcing and emphasising the key features of Frozzys which appeal highly to consumers. Specific features are: free of lactose, Rich in vitamins and minerals, low in calories, fat and sugar, rich in calcium, slow-to-consume/mentally stimulating, beneficial as a cooling aid and much more. The website also additionally features a new blog and meet the team section.
“Our new website gives more of an insight into who we are here at Frozzys and why we care so much about how nutritious and delicious Frozzys treats are. You’ll now get to meet our team (humans and dogs), read articles and insights from our experts and discover more about our commitment to quality,” Jackie adds.
It’s been a busy six months for Frozzys, having launched a new flavour to their portfolio earlier this year, whilst also revealing plans to extend into Europe. With an ongoing movement towards healthy treats for ever-conscious pet owners to give their dogs, it’s unsurprising that a treat like Frozzys, which ticks all the boxes in terms of nutrition and health, is receiving such attention in the marketplace.
For more information, visit www.frozzys.com
