In This Issue
PATS Sandown 2023 New Product Awards revealed
Well-known industry figure launches new pet food
Visitors flock to Sandown Park on first day of PATS
Annual Pet Survey shows 50% rise in small pets
Exhibition stand made of paper to be turned into cat litter
Frozzys marks 10th anniversary with limited edition pack
Kennelpak opens new Pets & Friends pet store
Pet superstore launches doggy scholarship scheme
Jollyes flagship Scunthorpe store opens on Saturday
Little BigPaw donates pet food to Ukraine
GA Pet Food Partners wins Family Business and Export Awards
In Vogue Pets set to showcase new FY Active range
Benyfit Natural announces launch of new website
Purina Europe backs seven disruptive start-ups
Get your own copy of Pet Trade Xtra
ProDog Raw launches ‘Economy Core’ range 
Surprise inflation rise of 10.4% will hurt the high street
Dog collagen brand Pawable launches new product
UK’s largest ever feline dental study
Dogstival’s Summer of Love festival on 3-4 June
The best of last edition of Pet Trade Xtra
Pet owners cut back on weekly food shop to afford care for four-legged friends
Natural pet food brand Scrumbles raises £6m in funding
Growing the bird category with Bucktons and Peckish
Momentum builds behind new consumer show Water Alive
Vale Pet Foods wins new trade clients at Crufts...
Microchipping for cats becomes compulsory
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ProDog Raw launches ‘Economy Core’ range 

ProDog Raw, a leading creator of raw dog food products, has launched a range to support customers amid Britain’s fragile financial market.

 

As the brand endeavours to create products that cater to all, helping to make every dog healthier, this ‘Economy Core’ range will prove to be especially accessible and highly nutritious.

 

Each 450g chub will cost just £2.15, with four different formulas being available – beef and chicken, chicken and lamb, chicken and fish, and a three-bird mix. Meanwhile, a sample pack of 10 economy tubs, two packs of treats, and free delivery will retail for just £16.95 for new customers.

 

ProDog Raw’s Economy Core range sets a new standard for budget raw dog food. This range combines British ingredient raw food with all-natural dietary supplements to provide nutritionally balanced meals that are delivered straight to your door.

 

As an innovation for the pet food sector, this range promises to revolutionise how owners ensure their dogs enjoy essential nutrients and proteins. Now, the core nutrients dogs need can be found in carefully designed, pre-prepared meals; owners needn’t be left feeling confused or buying multiple products if they can’t afford to. Instead, they can finally discover a solution that doesn’t scrimp on health or price.

 

Discussing this revolutionary new economy range and why it’s a tremendous step forward for dog owners, CEO Heidi Maskelyne says: “Owning a dog isn’t cheap. According to our own research, the lifetime cost is almost £21,000. Meanwhile, as we love our dogs and see them as members of the family, we inevitably want to give them the very best and ensure they’re as healthy as they can possibly be. For many dog owners, this means investing in both high-quality raw meals and supplements; something we of course advocate for as our leading experts passionately highlight the many benefits of these rich, balanced diets.

 

“However, such expenditures can be out of reach for some dog owners. For that reason, we were determined to create an affordable alternative; raw meals which also include naturally source supplement blends, eliminating the need for additional purchases. With everything being tailor-made in ready-to-go meals, giving your dog the core nutrients they need has never been easier. We really are changing the game!”

 

Meanwhile, ProDog Raw’s Nutritional Advisor, Alison Frost, adds: “Healthy diets can be difficult to understand, especially when it comes to our dogs. Understandably, owners often feed their dogs kibble and assume this is ticking every box, which couldn’t be further from the truth. In reality, kibble doesn’t contain ingredients in their natural, digestible form, as they are processed and typically heated to high temperatures. Dogs thrive on a raw diet and, even then, supplements can help to make sure your dog is as healthy as possible, depending on their unique needs. For example, some dogs require support for their joints, coats, muscles, skin, and more – which our vast supplement range caters to.

 

“I am so glad we’re launching an affordable product line that simplifies this process – no dog should miss out on the ingredients they need. By investing in these meals, you’re actively ensuring that your dog is digesting an entirely healthy, whole, rich diet. We’ve done the research for you!”

 

For more information visit www.prodograw.com

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