In This Issue
Warning about e-cigarettes and dangers to pets
Pets At Home workers could pick up £240k each from flotation
Scampers educates confused owners after Channel 5 programme
Revenue-generating dental range from Beaphar
First there was Fish4Dogs...now there's Fish4Cats
TV star David Tennant narrates new Dogs Trust advert
Pedigree refreshed the packaging of its leading range of dog treats
New code of practice launched to encourage responsible pet ownership
Amazing finalists named for Crufts 2014 Dog Heroes contest
Book early for funded spaces at overseas pet trade exhibitions
Kennel Club Charitable Trust opens Flood Fund for dogs
Plan for pet shop at illegal puppy farm site thrown out by town council chiefs
Portrait of 2013 Best in Show winner to be presented at Crufts
£2,000 snatched from West Sussex pet shop
Poundstretcher aims to muscle into petcare market
Barking Heads and Meowing Heads now available through Vital Pet Products
OATA heralds review of Live Import of Fish Act as a good outcome for the industry
Revamped bird hide launch a success
Ceva launches puppy blog on Adaptil website
Gundog breeder Maddi Burchell joins Veterinary Thermal Imaging for Kent
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  5,077
  • Average openings per issue:  2,051
  • Average page views per month:  13,576

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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Scampers educates confused owners after Channel 5 programme



As the debate continues over whether Channel 5's controversial programme actually told the truth about dog food, award-winning pet store Scampers in Cambridgeshire has been helping customers to gain a clearer understanding of pet food.

Since appearing in the film, Scampers has attracted visitors from all over the country, and owner Piers Smart and his team have been helping customers to choose the best food for their animals.

Piers said: "Our goal is to give the real truth about pet foods, which we believe is so important to enable them to make an informed choice."

So what did Piers really think of the Channel 5 programme. Here's what he had to say...

"Well, after all the hullabaloo, I’m not sure the Channel 5 documentary really gave anyone 'The Truth About Your Dog's Food'. But what the documentary did do is show just how many differing ideas there are about how to feed our pets and it certainly created plenty of conversation in store at Scampers!

"Unfortunately TV being TV, the programme, in our opinion, spent too long showing some rather extreme ideas and ended up confusing people even more than they were before the programme!

"We, of course, would never recommend vegetarian or vegan food for your best friends nor do we subscribe to some of the more outrageous views of some of the other contributors regarding pet food in general. It was also disappointing to hear some pretty uninformed comments trying to scare owners into using their particular brand of dog food.

"That being said there were some really good points made about processing, dodgy ingredients and nasty preservatives! The sort of thing we have been talking about for years and fantastic that this subject made it to the national press and media.

"Here at Scampers we have a much more open minded view about how to keep our dogs and cats healthier through diet and we do not believe that any one food or food type is necessarily the best for every animal or every owner's needs, budget or choice.

"In fact all of us here now feed a variety to our dogs and cats and they look great and feel great and why not? Don’t we enjoy variety in our diets…I for one would hate to have even my favourite food every day, for the whole of my life!

"Our goal is to give the real truth about pet foods to our customers which we believe is so important to enable them to make an informed choice about what to feed their pets and why. We now have probably the widest and best range of natural pet food options available in the UK and we can explain the advantages and disadvantages of each one including; what is in them, where they are made, how they are made, who makes them and why we have chosen to stock them.

"We will also explain why you will not find pet foods from Nestle Purina, Mars, Hills or Proctor and Gamble!

"No pet store can carry every brand of pet food but we have a natural range that covers every type of process and every type of ingredient ..other than VEGAN!

"So if you have any questions regarding the programme or would like further information on any pet foods or you would just like a sample please ask myself or any of the Scampers Pet Care Advisors…it’s our job and we love it!"

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