Rolling into store now is the new look Pedigree treats range, setto re-energise the category.

It is currently worth 25% of the total Dog Food market and accounts for almost 53% of growth in the last year alone. Drawing on its heritage and leadership in pet health and nutrition, the refresh of Pedigree treats packaging will see the range streamlined from 17 sub-brands into five key brands.

The improved Pedigree pack designs with bright, clear colours have been created to capture pet lovers’ imaginations and draw them into the category so that they can find their favourite products and explore new ones

With striking colours designed to enhance each brand’s unique identity, the new packaging reduces the time it takes for customers to find what they are looking for by 1.8 seconds making it 14% faster.

Pedigree is committed to showing what good treats can do for dogs and believes in the power of Care and Treats to both nurture and enhance the bond between dogs and owners. The reinvigorated range will include best-selling brands from Rodeo® and Schmackos®, to Markies, Biscrok and Jumbone.

Caroline Mabon, Dog Care & Treats Senior Brand Manager said: “Innovation is at the very heart of what we do, and with our newly invigorated range of treats, we want to make sure customers find the products they are looking for quickly and easily.

"We have consolidated our range, and have created a new identity for each one of our five brands, so that the shopping experience for pet owners and pet lovers is an enjoyable one. See what good food can do and treat pets to our exciting range of nutritious and delicious treats.”  

Research shows that passionate pet owners and pet lovers who regularly buy treats for their own pets, as well as those belonging to friends and family, spend 86% more than customers who just buy main meal products representing a strong opportunity for retailers to boost sales. The exciting new packaging for each Care and Treat product is designed to educate owners about its health properties including the range of essential vitamins and minerals within each product and the fact that each product is free from artificial colourings.

 The new range of treats will be available in the following varieties:

• Pedigree Rodeo available in beef or chicken (available in packs of four or eight)
• Pedigree Markies available in Original, Mini or Puppy (in a range of sizes from 300g, 500g, 1.5kg or 12.5kg
• Pedigree Jumbone in beef or chicken (available in small, medium or large and either single packs, packs of two or four)
• Pedigree Biscrok available in Original, Gravy Bones or Milky Biscuits (available in a range of sizes from 175g, 220g, 350g, 400g 1.5kg or 10kg)
• Pedigree Schmackos available in beef, chicken or meat (available in packs of 10 or 20)