In This Issue
Pet shop owner cuts asking price for quick sale
Sainsbury's announces Christmas restaurant for dogs
Pets At Home profit jumps in first half
Pet lover celebrates becoming bestselling author
Fox & Hounds voted most dog-friendly pub in Britain’
Rescue dog Tato is a smash in Fish4Dogs office
Pet food firm strengthens team with new appointments
Poppy’s Picnic provides thousands of meals to rescues
Last chance to vote for miracle pets
Ambitious plans for firm supplying revolutionary products
Get your own copy of Pet Trade Xtra
Animology updates professional shampoo offering
Amazing story of the kitten whose life was saved by dog’s blood
Pet category performs well in garden centres
PFMA welcomes new member Yora Pet Foods on board
Arden Grange launches '12 days of Christmas' giveaway
Vets extends caring into the community
Dogrobes celebrates St Andrew’s Day with tartan design dog drying coat
Two new products from CSJ
The best of last weeks Pet Trade Xtra
New wholesaler launches into UK pet food market
Pets at Home closes superstore
Pet firms offered chance to appear on hit TV show
Advertising watchdog rules that pet firm made misleading claims about dog waste bags
New exhibitors join big-name brands at PATS Sandown
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Rescue dog Tato is a smash in Fish4Dogs office

 

A warm welcome is always assured for four-legged friends at Fish4Dogs. The premium pet food company, actively encourages staff to bring their dogs into its head office, in Droitwich, Worcestershire, but a new member of the family has recently needed a little more ‘TLC’ to find his feet in the workplace.

 

Rescue dog Tato, an eight-year-old beagle, taken on by Technical Manager Annabel Battersby, was struggling to come to terms with life ‘outside the pack’ having spent most of his life as a hunt dog.

 

Annabel, an experienced dog owner, knew that he would struggle to cope with isolation while she was at work, but equally, Tato was unused to spending time inside a building, having previously being housed in an outdoor kennel.

 

Having consulted colleagues and pet psychologists, she devised a plan with office ‘DogMother’ Jo Little, to gently integrate Tato into the office and encourage him to socialise with other dogs and humans.

 

They prepared a den for Tato – a place where he could go to feel secure, reassured and take ‘time out’ when he needed to get away from the crowds. Colleagues have adapted their behaviour to appear nonthreatening – particularly men which he saw as ‘authority figures’ – and they will drop their gaze or turn away to make him feel less anxious.

 

He has even found a surrogate mum in Product Portfolio Manager Karen Hubbard, who joined the team earlier this year, and shares the same work space with Annabel.

 

 

Said Karen: “When I first met Tato he was very fearful of me. I had little experience with dogs but with coaching from Annabel, Tato has slowly built his confidence in me and we have bonded well.  I was delighted to house sit for Tato recently and he now greets me every day in the office with a waggy tail and he seems much happier in his new surroundings.”

 

Said DogMother Jo, who is also Fish4Dogs Head of Marketing: “We are all invested in Tato’s ‘journey’. He is fast becoming a much happier dog and we are delighted to witness and support his progress.”

 

For further information on Fish4Dogs products visit: www.fish4dogs.com

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