As the debate continues over whether Channel 5's controversial programme actually told the truth about dog food, award-winning pet store Scampers in Cambridgeshire has been helping customers to gain a clearer understanding of pet food.
Since appearing in the film, Scampers has attracted visitors from all over the country, and owner Piers Smart and his team have been helping customers to choose the best food for their animals.
Piers said: "Our goal is to give the real truth about pet foods, which we believe is so important to enable them to make an informed choice."
So what did Piers really think of the Channel 5 programme. Here's what he had to say...
"Well, after all the hullabaloo, I’m not sure the Channel 5 documentary really gave anyone 'The Truth About Your Dog's Food'. But what the documentary did do is show just how many differing ideas there are about how to feed our pets and it certainly created plenty of conversation in store at Scampers!
"Unfortunately TV being TV, the programme, in our opinion, spent too long showing some rather extreme ideas and ended up confusing people even more than they were before the programme!
"We, of course, would never recommend vegetarian or vegan food for your best friends nor do we subscribe to some of the more outrageous views of some of the other contributors regarding pet food in general. It was also disappointing to hear some pretty uninformed comments trying to scare owners into using their particular brand of dog food.
"That being said there were some really good points made about processing, dodgy ingredients and nasty preservatives! The sort of thing we have been talking about for years and fantastic that this subject made it to the national press and media.
"Here at Scampers we have a much more open minded view about how to keep our dogs and cats healthier through diet and we do not believe that any one food or food type is necessarily the best for every animal or every owner's needs, budget or choice.
"In fact all of us here now feed a variety to our dogs and cats and they look great and feel great and why not? Don’t we enjoy variety in our diets…I for one would hate to have even my favourite food every day, for the whole of my life!
"Our goal is to give the real truth about pet foods to our customers which we believe is so important to enable them to make an informed choice about what to feed their pets and why. We now have probably the widest and best range of natural pet food options available in the UK and we can explain the advantages and disadvantages of each one including; what is in them, where they are made, how they are made, who makes them and why we have chosen to stock them.
"We will also explain why you will not find pet foods from Nestle Purina, Mars, Hills or Proctor and Gamble!
"No pet store can carry every brand of pet food but we have a natural range that covers every type of process and every type of ingredient ..other than VEGAN!
"So if you have any questions regarding the programme or would like further information on any pet foods or you would just like a sample please ask myself or any of the Scampers Pet Care Advisors…it’s our job and we love it!"
