My Anxious Dog, the small business helping anxious and reactive dogs get the space they need, has been featured on BBC One’s Escape to the Country – bringing national visibility to the movement supporting 'dogs in yellow'.

Sarah Jones and her husband Matt, from Binfield in Berkshire, appeared on the popular property programme as they searched for a new home in Herefordshire, a move they never imagined making until life circumstances made it necessary.

“After Matt lost his arm in a cycling accident, we realised we needed to make some big changes. Moving wasn’t a choice it was something we had to do to rebuild a life that worked for both of us,” said Sarah.

Having lived in Berkshire all their lives, the idea of leaving was daunting. But their new home needed to support Matt’s health needs and the continued growth of My Anxious Dog – the brand Sarah created to help anxious dogs, inspired by their own Cocker Spaniel Bella, be seen, respected and safe in public spaces.

“Because of Matt’s accident, we had very specific needs when it came to finding a new home,” Sarah explained. “He lives with chronic fatigue and pain, and only has the use of one arm, so everything – from mowing the lawn to navigating the house – needs to be simple and manageable. We were looking for a property without steep steps or awkward layouts, and with easy access for the business too, as Matt can’t carry heavy boxes or equipment.”

The episode begins with a close-up look at My Anxious Dog's range of bright yellow space awareness products. Viewers were given a behind-the-scenes look at the business, with cameras capturing footage inside the My Anxious Dog office, including shots of awareness posters, product displays, and the awards the brand has proudly received over the years.

“It felt very personal, letting the cameras into our workspace,” Sarah shared. “But they really captured the heart of what we do — from our messaging and product design, to the wider mission of making life safer and less stressful for anxious dogs and their owners.”

One of the most meaningful moments of the episode features Bella herself, walking calmly down the road in her yellow harness and lead designed by Sarah — a powerful visual reminder of why My Anxious Dog exists in the first place.

Filming also included one of the business’s Yellow Space Zones at a dog show — calm, supportive areas where overwhelmed dogs can retreat from the hustle and bustle of events. These zones are part of a growing initiative to make dog-friendly events more inclusive for sensitive dogs and their owners.

“It was really special to have My Anxious Dog included,” Sarah said. “The yellow products, the Yellow Space Zones — even Bella herself — it all reflects what we’ve built this brand around. 

Although branded clothing wasn’t allowed during filming, Sarah proudly wore her yellow hoodie as part of her marketing campaign #DogsinYellow,  a national awareness day she founded to help the public understand why some dogs wear yellow and what it means.

While juggling filming, travel and dog shows made the process hectic, Sarah said the experience has been transformative.

“We’ve been living with my mum for the last few years while trying to sell our house. Finally being able to search for a home that suits both our personal life and the business gave us real clarity. We fell in love with the village of Wellington, and we’re hopeful that’s where we’ll be able to build our next chapter.”

Most importantly, she hopes the episode will raise awareness for dogs in yellow and the people walking beside them.

“My Anxious Dog is about more than just products – it’s about giving anxious dogs a voice. Being featured on Escape to the Country is a huge step forward in helping people understand that sometimes, all a dog needs is space and compassion.”

Sarah and Matt’s episode of Escape to the Country aired on Monday (13 October) on BBC One and is now available on BBC iPlayer – Series 26 epside 8.