Animology has taken advantage of the latest developments in formulation chemistry to improve every shampoo and spray product within its dog range.

Animology is the best-selling branded grooming product range for many leading pet speciality retailers around the world and the improvements mark the conclusion of a 12 month development process to ensure the brand maintains its market leading position.

In addition to the advancements in its formulations Group55, the company behind Animology, has set a new standard by ensuring all its grooming products meet EU human cosmetic regulations; which are the most stringent quality standards by which such products can be measured.

Stephen Turner, Managing Director of Group55, said: “Animology has consistently led innovation within the pet grooming sector and our investment to deliver further improvements in product performance and efficacy represent our commitment to providing the pet specialist retailer products of the highest quality and integrity that they can recommend in complete confidence.”

This announcement comes as a precursor to the unveiling of a rebrand on the Animology dog range, which is set to take place in February 2017.

To keep up to date with more news from Animology, visit www.animology.co.uk or visit their social media pages.