Newsletter - Pet Trade Xtra

Nestlé Purina PetCare Europe has announced that global superstar Robbie Williams stars in a new TV advert and mini movie for FELIX, as part of the brand’s latest ‘It’s Great to Be a Cat’ campaign across Europe...

Read more and watch the ad here

From farmhouse kitchen table to global success

Podium Pet Products accelerates rural entrepreneurship following CEO Carina Evans' graduation from Goldman Sachs 10,000 Small Businesses Programme...

Final call: Don't miss UK conference for pet businesses
5-6 June, Cranfield Management Centre near Milton Keynes

With just days to go, the countdown is on for the Pet Industry Federation’s Business of Pets Conference, and if you’re a UK pet business owner, this is your last chance to book your place at the industry’s only event designed exclusively to help pet businesses grow...

Pets at Home profits jump despite dip in retail sales

Pets at Home has seen its pre-tax profits rise by 14.1% to £120.6m in the 12 months to 27 March, up from £105.7m the year before, as the group described it as a year of ‘profound transformation’...

Honeyfield’s shares tips on visual rewards of feeding birds
Pet trade Xtra Promotion

As the warmer months return, Honeyfield’s resident wild bird expert Simon Smethurst, who is head of sales at Honeyfield’s, is sharing tips on how your customers can turn their garden into a haven for some of Britain's most colourful wild birds...

Lifestyle pet accessories brand secures retail chain listing

Neerdog – the ‘Need to be Near your dog’ brand – has secured a listing with pet specialist chain Pets & Friends. The lifestyle accessories brand is built around the belief that spending time with your dog outside is one of the best ways to boost mental well-being...

Insurance payouts for pets top £1b for third year in a row

Pet insurance pay-outs by ABI members topped £1 billion for the third consecutive year in 2024, helping households cover the cost of veterinary treatment for unwell and injured animals..

Natures Deli expands treat paste range

Pedigree Wholesale has introduced a new addition to the Natures Deli Treat Paste range – a new Duck flavour. The new paste is grain-free, gluten-free, hypoallergenic and packed with essential vitamins and minerals..

More news from the pet world

Get your own copy of Pet Trade Xtra

direct to your e-mail inbox...

Ever Clean sponsors prestigious cat show

Ever Clean, a renowned leader in premium cat litter, is set to be an area sponsor for The Cat Show Live 2025, the UK’s premier non-competitive cat show, taking place on 13th September at the NEC Birmingham...

Challenging but active year for Ornamental Fish International

The OFI Annual General Meeting for 2025 was held on Friday, 23 May, as a fully online event via Zoom...

Bira and BHETA call for urgent action on Import Duty reform

The British Independent Retailers Association and the British Home Enhancement Trade Association are jointly expressing concern over the lack of progress following the Chancellor's announcement to review the de minimis threshold for small packages entering the UK.

Team England back on the podium

As coach, Anthony Clarke achieved his goal of putting Team England on the podium at the World Agility Open Championships 2025...

The best of last edition of Pet Trade Xtra

The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...

Pedigree Wholesale slashes prices on 500+ products

Pedigree Wholesale has announced a major price drops on over 500 of its most popular products so far this year...

Pets at Home store set to close at retail park

A popular Pets at Home store looks set to close due to plans to redevelop a retail park into new offices and laboratories, according to the Oxford Mail...

Benyfit Natural strengthens relationship with independents

Premium UK raw dog food brand Benyfit Natural has announced a shift in strategy in a bid to strengthen its direct relationships with independent retailers. As part of the move, the brand has ended its partnership with Pedigree Wholesale...

Will Young joins purpose-led dog food brand

Will Young, a lifelong champion for rescue dogs and rescue dog owner himself, has joined Miraculous Meals — the dog food brand which donates 50% of all profits to UK dog rescue centres — as co-founder to help tackle the UK dog rescue crisis...

Ruffingtons announces Scott Mills as brand ambassador

Ruffingtons, the handcrafted artisan baked dog treats brand owned by Fold Hill Foods, has announced that TV presenter, pet parent, and BBC Radio 2 DJ, Scott Mills, has officially joined the company as its brand ambassador...