In This Issue
Pets at Home pull out of another new store…the second time within a month
Pet firm fined £30,000 for supplying ‘fire-risk’ cushions to garden centre
New-look Just for Pets unveiled at Coventry store
PATS Telford attracts impressive 43 new exhibitors
Stand a chance of becoming UK Pet Retailer of the Year
Ceva launches national TV advertising campaign
National award for pet recruitment expert
Pets at Home continues ban on rabbit muesli sales
PIF campaign shortlisted for prestigious industry award
Help pondkeepers prepare for Summer with Tetra
Top tips on how to bring your dog to work
Three’s the magic number for doggy trio
Get your own copy of Pet Trade Xtra
26th June is deadline for initial Wyevale Garden Centre offers
£4,000 burglary at Surrey pet store
Chester pet shop plans charity fundraising event
Pets at Home set to implement £2.5m warehouse project
Hector the Gordon gathers a fan club
Lintbells launches natural calming supplement for cats
Johnson's introduces larger sizes of popular shampoos
Stellar line-up for CSJ’s next 'A Way With Dogs'
The best of the previous Pet Trade Xtra
Pet retail group Jollyes sold to private equity firm
3 pet food suppliers are dominating the industry — but the competition is heating up
New dates for PATS Sandown 2019 announced
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Ceva launches national TV advertising campaign

 

Ceva Animal Health has launched a national summer TV advertising campaign to raise awareness of its leading veterinary behaviour products, FELIWAY Friends and ADAPTIL Calm On-the-Go Collar (previously known as the ADAPTIL Collar).

 

It is the first time that Ceva has invested in a TV advertising campaign focusing on FELIWAY Friends, which helps cats live together in harmony and prevents the signs of conflict like fighting, chasing and blocking. 

 

The new advertisement highlights the real-life story of two cats, Zera and Dewey.  When Dewey joined the family, Zera would growl and hit him and, in the words of their owners, ‘it was a very stressful household’.  They started to use FELIWAY Friends which made an incredible difference and ensured that the family could finally relax.

 

The FELIWAY Friends advertisement will interchange with the ADAPTIL Calm On-the-Go Collar advertisement which features Ever the Australian Shepherd and highlights the collar’s benefits which are particularly relevant during the summer while owners are out and about with their dogs more. 

 

ADAPTIL Calm On-the-Go Collar helps dogs stay calm and adapt, even outdoors, to situations including loud noises, training and boarding in kennels. 

 

The ADAPTIL Calm On-the-Go Collar advertisement shows Ever, who was really nervous, scared of traffic and anything unexpected when he was on walks and the big change in his behaviour once he started wearing the collar.  Not only was Ever less anxious, but he started enjoying his walks and Ever and his owner now love spending time together.

 

Both advertisements are 30 seconds long and the campaign runs until the end of June.  It will target 24.5 million pet owners and will air on all Channel 4 and Channel 4 partner channels, including Channel 4, E4, More4, Film4, Drama, Good Food, Really, W and Home.

 

“Our summer TV advertising campaign will raise awareness of how FELIWAY Friends and ADAPTIL Calm On-the-Go Collar can help pets with behavioural issues and drive customers to retailers for further information and to purchase product,” comments Abigail King, product manager for FELIWAY and ADAPTIL at Ceva Animal Health.

 

For further information on FELIWAY and ADAPTIL visit www.feliway.com or www.adaptil.com

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