Henry Bell merchandising experts have revamped and refreshed the wild bird care category at Haskins Garden Centres with their innovative shop-in-shop displays, premium bird feeds and high-quality hardware.

The new store layouts, designed to simplify the shopping journey for consumers, maximise sales opportunities and introduce wild bird care to a wider audience, have been rolled out across four Haskins centres – Ferndown (Dorset), Snowhill (West Sussex), Forest Lodge (Farnham, Surrey) and Roundstone (West Sussex) – with work at the fifth and final one, West End (Southampton), set for October.

Henry Bell has been the primary wild bird supplier for this leading independent since October 2024. Its most recent re-lay was completed at the Roundstone site this month (August). “We were thrilled to join forces with the Haskins teams to create attractive shop-in-shop arrangements with our vertical merchandising solutions where hardware and corresponding feeds are co-located,” said Henry Bell Wild Bird Care Group Account Manager Jason Perrins. “They have proved a great way to drive up sales, increase basket-spend and encourage impulse buys.”

Haskins Garden Goods/Bird Care Buyer Alan Sheppard added: “Excellent merchandising is a key player in growing our wild bird category and we couldn’t be happier with the brilliant service we have received from Henry Bell. Thanks to Jason and his colleagues, our shop-in-shop looks phenomenal and is really helping to drive sales and encourage trade-ups, while ensuring our customers enjoy a fantastically enhanced store experience. The category needed a new focus and radical change; it has had the desired effect.

Before and after the Henry Bell shop-in-shop was fitted at Haskins Garden Centre Roundstone.