Newsletter - Pet Trade Xtra

The Pet Industry Federation has published a new analysis of animal licensing data submitted by local authorities under the Licensing of Activities Involving Animals Regulations 2018. These statutory returns, which all local authorities are required to provide, form the most detailed picture available of the licensing landscape across England...

Award-winning retailer Jollyes drops 600-plus prices

Following its action earlier in the year to lower the price of two-thirds of its ranges, Jollyes is again making a major price investment as it underscores its reputation as the UK’s only ‘every-day low price’ specialist pet discount store...

Paleo Ridge offers double reward points for limited time

Paleo Ridge is rewarding loyal customers with a special limited-time promotion. From now until midday on Monday (22nd September), customers will receive double reward points on every purchase made...

Versele-Laga takes pet food to new level

Versele-Laga, a leading international manufacturer of premium nutrition and care products for pets, is strengthening its position with a refreshed range for dogs and cats...

Deals and discounts on offer at PATS 2025

Visitors to PATS 2025 will be able to take advantage of an amazing range of deals and discounts being offered by exhibitors at the show. The Pet & Aquatics Trade Show takes place at its new home of Hall 1, NEC Birmingham over three days from Sunday 28th September to Tuesday 30th September 2025.

Dog activated water fountain wins top pet award

A dog activated water fountain has won the Best Pet Product Award at the Glee trade show being held this week at the NEC Birmingham...

Trinkety Paws enters equestrian world with Trinkety Equine

After five years of building a reputation as one of the UK’s most innovative and pet accessory brands, multi award-winning Trinkety Paws has announced the launch of Trinkety Equine – a new venture dedicated to bringing the benefits of BioThane waterproof webbing to the equestrian world...

Giveaway offer at PATS on world famous product

Leading pet wellness company Peake Petcare is showcasing its range of world-famous Soothing Ear Cleaners at PATS, and will be offering visitors an unmissable giveaway promotion...

DIBO launches festive packaging for bestselling meals

This Christmas, DIBO is introducing limited-edition festive packaging for four of its bestselling free-flow raw dog meals, available exclusively to the independent trade...

Waita Pets to launch new Freeze-Dried Complete Food

Natural pet food and treat company Waita Pets, which has already secured over 100 stockists since launching last October, will unveil its new Freeze-Dried Complete Food for dogs and cats at PATS...

Beaphar extends popular herbal calming range

Leading pet care expert Beaphar has rebranded its tried and trusted Herbal Calming Range under a fresh new identity: Beaphar StressLess...

Paleo Ridge brings back festive favourite

Paleo Ridge has announced the return of its much-loved, limited-edition festive feast, Christmas Turkey & Cranberry. Back by popular demand for the third year in a row and launching a little earlier this year, this seasonal favourite is set to make tails wag across the country...

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PIF set for busy PATS

The Pet Industry Federation will be out in force at PATS with a programme designed to support pet businesses and bring the industry together...

Looking ahead to Zoomark 2027: vision and strategies

Luisa Bersanetti, Exhibition Manager of Zoomark, and Enrico Zannini, General Director of BolognaFiere Cosmoprof, share insights into the goals, content, and new features of the upcoming edition of the international trade show for pet food and pet care.

Purina Institute launches Pet Nutrition Handbook

The Purina Institute is launching the Purina Institute Handbook of Canine and Feline Well-Pet Nutrition to supply veterinary teams with informed, science-based nutritional advice...

One in three families find raising a puppy harder than expected

New research from the Royal Veterinary College (RVC) has shed light on how children and caregivers experience life with a puppy – revealing that despite many rewards, more than one third of families found raising a puppy harder than anticipated...

Zooomy exhibits at London Pet Show Live

The inventors of Zooomy, a ground-breaking new joint supplement for dogs and cats, will be exhibiting at the London Pet Show Live this coming weekend...

Do pets have a favourite music genre? Science says yes

The star-studded London Pet Show Live, celebrating the unique quirks and characters of more than 100 species, will bring the science to life with boogying birds and dancing dogs...

Pet care business gets council funding boost

Mimi's Doggy Dates, a pet care business based near Romsey, Hampshire, has received a £750 business incentive grant from Test Valley Borough Council...

The best of last edition of Pet Trade Xtra

The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...

Former sales manager leads management buyout of award-winning Huskaloo brand

Terry Barber, the former UK Sales Manager for Tailor-Grace Ltd, has successfully led a management buyout of the multi-award-winning cat litter brand Huskaloo...

Rosewood Pet Products unveils strategic vision for 2026

Rosewood Pet Products, a trusted name in the pet care sector for more than 60 years, is setting its sights firmly on the future with an ambitious growth strategy for 2026...

Pets Choice acquires former Kennelpak brands

Pets Choice has acquired a number of Kennelpak pet food brands out of administration.

Pet food brand launches first-ever TV advert

Lily’s Kitchen has unveiled its first ever TV campaign, marking a major step in its mission to bring proper food for pets, made with all natural ingredients, to a wider audience.