An award-winning pet store has installed a specially-designed ‘mega’ freezer called the ‘Beast’ to cope with the growing demand for raw food.  And Devon-based Redpaw Pet Supplies is already reaping the benefits with increased sales.

Owner Sammie Hunt told Pet Trade Xtra: “After Redpaw won the PIF Independent Retailer of the Year, I wanted to do something to push and grow my business even more.

“With customer demand for raw food increasing every week, I spoke to Cold Store Rentals, who I already had a walk in freezer with, about building something that would fit these customers’ demands along with my storage requirements.

“They came up with a brilliant design. Our freezer is 6m x 2.4m x 2.4m which is called the ‘Redpaw Beast’ but CSR can do whatever the retailer needs and can suit individual budgets. 

“For Redpaw it means we can have more products on display and allow customers to easily see our huge choice. It has given our shop a fresh modern look, which many customers have already said they love.

“Moving with the times and keeping up with what customers like, has led to increased sales, as well happy customers and happy pets.“

Cold Store Rentals Ltd/Misa UK CSG Ltd said the company is excited to bring to the raw pet food industry the latest in glass fronted point of sale cold storage. 

“The glass fronted units are available in both a chiller and freezer option and come complete with gravity fed shelving and LED lighting,” said a spokesperson.

“Combined with additional storage at the rear, this allows for great stock holding and rotation, as well as an improved customer experience, and boosted sales. 

“The units start in a 3 glass fronted door option, and can be purpose built to any size, to meet the growing needs of the booming industry. 

“We offer flexible rental terms complete with peace-of-mind service and maintenance.”

Cold Storage Rentals will be showcasing one of its units at PATS Telford in September, but if you would like any more information or to arrange a visit from one of the team, get in touch on ‪0800 1223308 or email info@misaukcsg.co.uk.