The founder of pet food firm Almo Nature is transferring all the assets of the business to a foundation aimed at protecting cats and dogs.

Pier Giovanni Capellino said: “In the next fee months I will transfer to a foundation all the profits (dividends) accrued since 1 January 2018 and all assets belonging to Almo Nature.

“The foundation’s sole purpose is the promotion of projects that protect cats and dogs, and encourage respect for biodiversity all over the world.

“Within this new framework, Almo Nature becomes, through the foundation, an economic tool available to animals, biodiversity and those who share the idea that a new pact is needed between humans and all other living creatures.”

The foundation – The  Fondazione Capellino – will be located in San Salvatore Monferrato, a region classified by UNESCO as a World Heritage site.

The Almo Nature logo will now include the words ‘owned by the animals’, and will be included in all product packaging in future.