Podium Pet Products has strengthened its portfolio with the introduction of new brand Be:Loved, which became an overnight success by winning a New Product Award at PATS Sandown.

“Our new brand emphasises our commitment to the pet care sector, naturally,” said CEO Carina Evans.

“We have an ambitious range of giftable and practical kennel sprays, paw and pad balms, shampoo bars, fur oil and odour eliminating candles.

“Inspired by nature’s offerings these ethically manufactured products will provide pet parents with natural alternatives for their everyday pet care.”

The inspiration for Be:Loved was an old family heirloom – a farmhouse animal husbandry care book. Carina’s family used to create cures for their stock using nothing but the hedgerows and nature’s harvest. They compiled a treasure chest of recipes – from soaps and shampoos to help farmers clean grubby hands and paws, to moisturising balms for callouses – and absolutely everything was natural.

“We used and re-imagined these recipes for our four legged friends and have an effective and luxurious range of products to help care for and delight pet and pet parent alike,” added Carina.

The Be:Loved range won the Pet Care New Product Award at PATS Sandown with the judges saying: “The packaging looked great, the product smelled really nice and was made with quality ingredients. This felt like a quality product ready to cater for emerging niche markets.”