HOWND, pioneers of cruelty-free certified plant-based products for dogs, is launching a selection of its hypoallergenic soft-baked functional Wellness Treats in Pets at Home stores and online this summer.
With a focus on promoting overall wellbeing, HOWND Wellness treats are nutrition-packed and hypoallergenic to suit sensitive tummies. Three flavours, in fully recyclable packaging, will be available from August 5th in Pets at Home: Keep Calm with Camomile, Lavender and Valerian Root for stress relief; Got an Itch? with Shiitake Mushrooms and Turmeric for healthy skin & coat; and Yup You Stink! with Mint, Parsley and Lovage herbs to tackle smelly breath.
“We’re delighted to have HOWND plant powered wellness treats listed in Pets at Home as a healthy meat alternative snack for dogs,” said Jo Amit, Product Director. “With our commitment to innovation and the well-being of all animals, HOWND continues to raise the bar in the pet industry.”
HOWND Wellness Treats are accredited by the Vegetarian (Vegan) Society, PETA Not Tested on Animals, and the Ethical Company Organisation.Each plant-powered recipe is free from soya, wheat, gluten GMO and animal derived ingredients. RRP £2.95.
HOWND Wellness Treats won the coveted gold for Food/Treats Product of the Year at the PetQuip Awards last September. The product range was chosen by a select group of independent UK retailers and was up against 45 other brand finalists from the pet sector.
HOWND has a single mission: to harness the boundless potential of plants to improve the health and wellbeing of dogs, Since 2015, HOWND has evolved into a multi award-winning ethical lifestyle brand for dogs in the UK and overseas. The company was named as one of the most ethical businesses in the world by The Good Shopping Guide in January 2024, emerging top dog in categories such as environmental impact, animal welfare, and public record with a score of 98/100. The prestigious list of the Top 200 Ethical Companies and Brands recognised HOWND's commitment to positive ethical practices as they were independently certified through Ethical Accreditation by The Good Shopping Guide. HOWND plant-based nutritionally complete dog food has been included in the Food Tech 500 final ranking by Forward Fooding two years running.
