In This Issue
Revealed: Top 50 pet industry news stories of 2018
Merry Christmas to all Pet Trade Xtra readers
Owner ‘distraught’ after Pets at Home grooming incident
New appointments at pet food firm
HOWND set to launch Hemp Wellness Treats Starter Pack with free counter display
HiLife’s natural pet food range in Top Products List
Chuckit! plays Santa Paws to homeless pups
Nutrition experts reveal results of Ambassador campaign
Pet food company partners with leading rugby club
Aviemore’s on the horizon for CSJ team
Partnership aims to improve outcomes for pets
The best of the previous Pet Trade Xtra
Pet shop owner devastated by £60,000 raid
Natural Instinct recalls Wild Venison cat food
Law Print partners on refresh of grain-free pet food brand
Vet issues winter warning to dog owners
International interest soars in PATS trade exhibition
National award for pet-tech product entrepreneur
Vet students strip off for a good cause
Specialist retailer branches out into dog treats
Plans to turn former pet store into shop selling pies and pasties
WHIMZEES releases seasonally-shaped dental chews
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WHIMZEES releases seasonally-shaped dental chews


WHIMZEES – the all-natural daily dental treats for dogs – is making the leap from alligators to Christmas shapes! Its first ever seasonal shapes, which hit pet stores in the UK this December, feature a snowman and a Christmas tree.


Fun from the first bite with unique shapes that help ensure proper blood flow through dogs’ gums and help prevent plaque, tartar and bad breath; WHIMZEES uses limited, all-natural ingredients and no artificial ingredients, colours, flavours, preservatives, GMOs, gluten, or meat - perfect for daily use.


Recent scientific studies also show that WHIMZEES are 80% more effective in reducing plaque than leading competitors and have a three times longer chewing time for three times more fun!


Available at your local pet specialty store, the new shapes come in red and green and are available in small, medium and large sizes, so every dog can festively freshen their breath. Like all of WHIMZEES daily dental chews, the Christmas shapes are made with a vegetable-based texture to help remove plaque and tartar as your dog chews. They’re also high in fibre and low in calories and sugars.


To help celebrate the arrival of WHIMZEES snowman and Christmas tree, WHIMZEES is giving away a ‘sleigh full’ of its natural daily dental chews through a social media competition this month; asking pet owner across the U.K. to post a picture of their dog decked out for the holidays.


Whether it’s ‘Santa-Paws’ costumes, reindeer antlers, or your dog enjoying a Christmas play around, post your photos on  Facebook, Instagram or Twitter using #xmasdressup and tagging @WHIMZEESUK for a chance to win a one-month-supply of WHIMZEES holiday shapes. The closing date is 26.12.18.


WHIMZEES has also released its first holiday video starring adorable dogs wagging their bell-equipped tails to the tune of “Jingle Bells.” Pet parents have spent the year treating their dogs and making their dental care a top priority, and WHIMZEES and its dogs wanted to return the favor with a treat of their own. Pet parents will be able to enjoy the video all season long by visiting WHIMZEES on Facebook.


“Our alligator and toothbrush shapes are always popular during the holidays, but this year, we wanted to give pet owners something special to stuff their dog’s stocking with. Our new shapes bring the same fun and function WHIMZEES is known for, but in festive seasonally-inspired shapes,” said Kristof Vlaeminck, senior director of global brand marketing for WHIMZEES.


“And in the spirit of the season, we wanted to launch the new shapes by giving something back to pet owners who give their dogs the gift of dental health. Our social media giveaway and holiday video are our way of saying ‘thank you’ to those who know that one WHIMZEES dental chew a day can mean a healthier, happier holiday season—and more—for our furry friends. We invite dog parents to make every day a holiday and celebrate dental health year-round with WHIMZEES.”


To watch the WHIMZEES holiday video click here

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