In This Issue
Big changes at Vital but it’s business as usual
Arden Grange grows grain-free Sensitive range
Major pet companies book their stands at PATS Sandown
Five industry awards in 2018 for Group55
Dogmatic wins Best Dog Collar Manufacturer award
Life-sized 'War Horse' sculpture visits pet food business
Webbox launches next phase of its Natural campaign
Lily's Kitchen launches its first natural dental chew
Beaphar steps up fight on fleas and ticks
Henry Wag extends its dog drying product range
Give a dog a vote and set tails wagging
Get your own copy of Pet Trade Xtra
Residents object to pet food factory plans to tackle ‘obnoxious’ smell
Pet shop vows to stay open despite animal welfare accusations
Animals killed in pet centre blaze
Around 200 repitles rescued from Nottingham fire
Government warn pet owners about cost of no-deal Brexit appoints Chief Product Officer
PFMA investigates pet feeding and health trends
In Vogue Pets adds Italian-designed Winter Fashion Clothing Collection to range
Fireworks aren’t the only problem, says CSJ
Tetra relaunches FilterActive and Medica range for healthy fish
Intelligent pet tech start-up launches to vet community at London Vet Show
The best of the previous Pet Trade Xtra
Billy + Margot acquires premium UK pet food business Benyfit Natural
Pet firm lives up to ‘fastest growing company’ reputation as it expands into Australia
Nation's pets will suffer if there's a hard Brexit
Pet food business sets out ambitious plans for future
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Billy + Margot acquires premium UK pet food business Benyfit Natural

Billy + Margot Ltd has acquired the UK business Benyfit Natural Pet Food Limited from its shareholders and founders, Ben Van Praagh and Greg Van Praagh.

Billy + Margot is part of the international pet food group that trades as Real Pet Food Company in all markets outside of the UK. In addition to its UK business, the RPFC Group has operations in Australia, New Zealand, the USA and China.

Benyfit Natural is a UK based producer and distributor of optimum natural nutrition for dogs. Started in 2015, it has gained traction in the market, particularly after successfully insourcing manufacture of its range of high quality frozen meals earlier in 2018.


Benyfit Natural currently employs a team of more than 10 people who will join forces with the existing Billy + Margot team.


The combined business will be led by Greg Van Praagh who will take on overall responsibility for the management and growth of the UK market as well as help support the Group with its expansion into the frozen category in other markets. Helen Ellwood will continue to be the lead for the commercial function.

David Grant, CEO for the RPFC Group, said the acquisition represents an important step in the Group’s strategy to continue to grow internationally, with a strong and strategically aligned brand in the frozen segment that aligns to the Group’s category and portfolio strategy.

Mr Grant pointed out that the RPFC Group is the global market leader in Chilled & Fresh Pet Food.


“This move will strengthen our position in the pet care market globally,” he said. “Importantly, it allows us to continue to focus on natural and fresh ranges that are becoming increasingly important to our consumers."

The RPFC Group was acquired by a group of Asia Pacific leading investors in November 2017. The partner group is led by Hosen Capital, a leading private equity firm based in Beijing, together with China’s largest private agribusiness enterprise New Hope Group, and Singapore investment company, Temasek.


The acquisition took effect from 1 November 2018.

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