DotDotPet became the first-ever winner of the PATS New Starter Zone Innovation Award with its innovative Eco Towels.

The new pet lifestyle and wellness brand, which launched at this year’s PATS Telford, created lots of interest on its stand with a range of shampoos, wellness treats and accessories.

And it was the Eco Towels that caught the attention of retail expert Clare Gavin, who judged the New Starter Zone Innovation Award.

Clare was so impressed with the excellent quality of entries that she found it a difficult decision to award just one overall winner.

“I particularly liked the fact that these towels are fully biodegradable and very cost effective. The lovely branding of the product will also give it presence on the retail shelf,” said Clare.

DotDotPet has designed the Eco Towels for both convenience and sustainability. They’re described as being highly absorbent, versatile, compact and portable.

DotDotPet General Director Harry Chapman said: “It is great to finally launch DotDotPet after months of hard work behind the scenes, getting the brand and products to meet our high standards. I am proud of our company’s values and product range, all of which have distinctive USPs. We are looking to shake up the pet wellness and lifestyle categories by creating a truly memorable brand.

“Winning this award is amazing so soon after its launch. I will definitely be using the accolade to promote the Eco Towels going forwards. PATS Telford has been a fantastic platform for DotDotPet and the award is the icing on the cake.”

Harry Chapman (above right), director of DotDotPet, receives the award from PATS Telford show director Gordon Thomas.

Clare highly commended Tangle for its innovative approach to recycling discarded fishing nets into pet products.

Alongside Steve Driver of Pet Trade Innvations, Clare gave an informative ‘fireside’ chat with New Starter Zone exhibitors at PATS Telford,

The PATS New Starter Zone was supported by trade association PetQuip alongside media partner Pet Product Marketing.