In This Issue
Revealed: Secrets of an award-winning pet retailer
Vet students strip off for a good cause
Pet firms urged to set reasonable sales targets
Bestpets wins Wholesaler of the Year for second year
Natures Menu named Manufacturer of the Year
How HayPigs became a big player in small animal market
Time to confine trampolining Boxers and flying pugs to advertising history books, say leading vets
Pets at Home opens new pet-friendly head office
Specialist retailer branches out into dog treats
Trade associations join forces to stage post-Brexit debate
Josera and Green Petfood to exhibit at PATS Sandown
Poppy’s Picnic celebrates two successful years
Deadly disease warning to rabbit owners
Get your own copy of Pet Trade Xtra
Plans to turn former pet store into shop selling pies and pasties
Victoria Pendleton is heading for BETA International 2019
Henry Wag extends range beyond dogs to horses
Focus on the future?
Law Print scoops top BRC supply chain grade
The best of the previous Pet Trade Xtra
Unique pet store offers boutique boarding for dogs
Forthglade opens new £8 million factory in Devon
Winners of Pet Industry Federation Awards revealed
Nineteen 87 launches new ‘Buy Direct’ website
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Pet firms urged to set reasonable sales targets
 

Targets are a major source of discontent amongst today’s sales people, says recruitment specialist Lynda Ward, who has urged pet product suppliers to set achievable goals to their staff.

 

The founder and owner of Pet Trade Solutions said: “Sixty percent of the calls I’ve had in the past three months were from people unhappy about targets set by their current employers.

 

“Having seen both sides of the equation - from having set and being given targets - I understand the pitfalls that business owners or managers have to contend with and also the frustration and demotivation that can be felt by those on the receiving end.”

 

Lynda explains: “Targets should be achievable with effort, measured, timed and perhaps above all FAIR.  The management that consistently sets unachievable numbers, vastly increases them without justification or makes them easier for favoured members of a salesforce will soon have discontent and even falling sales as a result.”

 

She suggest: “The best way for ensuring that targets are a motivation (especially if they are to rise) is to spend a little time with each recipient, showing how the calculation for the forthcoming period was done and highlighting positive factors such as planned marketing activity, new products etc., then discussing ways to overcome any potential perceived difficulties on the area – that way the salesperson feels they are meaningfully involved in the process, has the tools to achieve and is not being given an impossible task which is not worth striving for.”

 

Lynda is always happy to personally advise on any aspects of recruitment and marketing strategy and can be contacted on 07946 743784 or at lyndaward@pettradesolutions.com

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