A cat sitter, who got fed up with the lack of products for felines, has launched a new national campaign, Cats Deserve More, calling out the pet industry for consistently sidelining the UK’s 12.5 million pet cats.

Wendy Thomson Melling, founder of My Three Cats, says cat owners want to treat their pets just as much as dog owners but says brands only focus on dogs and feels they’re missing out on a huge opportunity.

Despite cats being on track to overtake dogs as the UK’s most popular pet, dog products still dominate the shelves in pet shops, supermarkets, and even vets, leaving cat owners frustrated.

“We’ve been told to our faces by pet shop owners that they don’t stock much for cats because ‘cat owners don’t spend’ and ‘they just buy food in the supermarket’ and it simply isn’t true,” says Wendy, a former accountant who started her business in 2017 and has 17 sitters across Warrington.

“Cat owners are passionate and educated. They don’t want to ‘make do’ with dog products. Cats are not small dogs, they’re a completely different species with very specific needs. We want choice, quality, and more products catering for the needs of our cats.

“The latest stats from UK Pet Food say there are 36% of homes with a dog and 29% with a cat. It’s not a huge difference but you’d never guess looking at what’s on the shelves.

“You see so many products for dogs, from fitness trackers to training games and all kinds of treats, and there is so little out there for cats.”

The campaign is backed by data. UK cat owners spend an estimated £8 billion a year on premium food, enrichment toys, healthcare, behaviour support, custom furniture, and in-home care. But many are forced to shop online because high-street stores focus on dogs.

Clayton Payne, pet industry expert and host of the Pet Business Disruptors podcast, has given Wendy’s mission his backing.

He added: “I can tell you that right now, the majority of R&D money in the industry is going into cat. Things are changing fast – 31% of cats in the UK are now kept exclusively indoors, up from just 15% in 2011. That shift reflects a deeper change: the role of the cat within the family structure is evolving.

"As their importance grows, we’re seeing real momentum behind premiumisation and innovation in the category. The industry knows it’s been behind when it comes to cats, and it’s moving quickly to catch up.”

The Cats Deserve More campaign will highlight these disparities and push for better representation, retail reform, and equal recognition for the UK’s feline population.

My Three Cats has won multiple industry accolades, including Theo Paphitis’ Small Business Sunday award. With demand rising, Wendy plans to franchise the business nationwide, offering full training and brand support to aspiring cat-care professionals.

To learn more, head over to the Cats Deserve More Community Facebook Group, visit http://www.mythreecats.co.uk, or follow My Three Cats on all social media channels.

The Pet Industry Federation has launched two new categories for the 2025 PIF Awards – Raw Store of the Year and Best Newcomer Award.

Raw Store of the Year, sponsored by Nutriment, will recognise outstanding businesses where at least 70% of turnover comes from raw pet food, natural treats, and supplements. The award will celebrate companies showing strong growth, excellent customer service, reliable fulfilment, and a genuine commitment to raw and natural pet nutrition.

Best Newcomer Award, sponsored by The Animal People Recruitment Company, shines a spotlight on individuals who have joined a new pet industry organisation within the past 12 months and have already made a measurable impact. Judges will be looking for early achievements, contribution to team success, and future potential.

All awards remain completely free of charge to enter, as ever and entries will remain open until Wednesday 3 September.

Winners of the Pet Industry Federation Awards 2025 will be revealed at the Double Tree by Hilton Hotel, Stoke on Trent on Thursday 6 November.

To find out more about these new Awards, or any of the Awards open for nomination this year visit: https://petfederation.co.uk/pif-awards/

There are still some sponsorship spots available for the PIF Awards, which provide outstanding promotional and networking opportunities. To find out more about sponsorship, please contact Daniel Everett, PIF's Events Coordinator, on 01234 224507 or email daniel.everett@petfederation.co.uk

A South London pet shop, which has been running for over 60 years, is set to close next month, blaming rising costs and a growth in shoplifting for its demise.

Dabners Pet Shop in Croydon has served generations of pet owners in the area but with increasing financial pressures the owners have now decided to call it a day.

Company director Mark Oram said: “It gives me great sadness to inform you all that the Dabners website will close immediately and the 60-year-old Dabners pet shop in Surrey Street Croydon will close its doors for the very last time on the 16th August 2025.

“I would like to thank the thousands of customers for their loyalty and support over the last 60 years, you will be very much missed by myself and all the staff, but unfortunately with continuous rises in overheads, which were made particularly bad by the present government, and the significant growth in shoplifting, this family independent pet shop will now sadly have to close for good.

“Once again, many thanks to all our loyal customers for their support and my wonderful members of staff for their hard work and enthusiasm over the last 60 years.”

Pet owners can now protect their pets and their homes with Johnson’s Guardian® range, thanks to the arrival of a powerful new addition – Guardian®plus Spot-on, a triple-action, veterinary-strength solution designed to kill fleas, ticks and lice directly on pets.

Joining the popular Guardian® Home Flea Spray, which targets crawling and flying pests in domestic spaces, Guardian®plus Spot-on provides a crucial line of defence for use directly on cats and dogs. Used in conjunction, they offer affordable, all-around protection for pets and households alike.

This easy-to-apply Spot-on treatment is formulated with Fipronil and (S)-Methoprene, a veterinary combination that not only kills adult fleas, ticks and lice, but also prevents flea eggs and larvae from developing — helping to break the life cycle of infestations both on pets and in the home.

Affordable and highly effective, Guardian®plus Spot-on offers a great value for money solution to fighting fleas, ticks and lice. Each application offers up to 8 weeks of protection for dogs and 5 weeks for cats with dosage options tailored to suit cats over 1kg and dogs of all sizes. As an AVM-GSL licensed medicine available over the counter, Guardian®plus Spot-on will provide pet owners with accessible, affordable peace of mind as we head into the summer months.

Commenting on the launch, Paul Gwynn, Managing Director at Johnson’s Veterinary Products, said:“At Johnson’s, we’ve been developing trusted pet care solutions for well over a century — and Guardian®plus Spot-on is the latest example of our ongoing commitment to providing the products pet owners need, for the pets they love. With flea season upon us, now is the time to act. The Guardian® range ensures families can be confident they’re protecting their pets and homes with effective and affordable, veterinary-strength products.”

Guardian®plus Spot-on works hand-in-hand with Johnson’s Guardian® Home Flea Spray, offering complete, integrated protection, powerful enough to keep pests at bay for months.

For more information or to stock Guardian®plus Spot-on, speak to your local Johnson’s Area Sales Manager or visit johnsons-vet.com

Arden Grange has launched VetCare, which it claims is a breakthrough range of natural wet and dry foods developed specifically for dogs with diagnosed health conditions.

VetCare’s PARNUT-compliant recipes meet the strict nutritional standards required for pets with specific conditions while supporting overall vitality and wellbeing.

Formulated to support dogs with gastrointestinal disorders, allergies, joint disease, renal insufficiency, and complications of obesity, each targeted recipe blends Arden Grange’s long-standing commitment to excellence with cutting-edge nutritional science. The result is a bold step forward in veterinary nutrition—offering trusted, natural dietary support without compromising on quality or the high standards pet owners expect.

“When a pet faces a health challenge, owners know that feeding them well matters more than ever,” says Robert Craig, Managing Director at Arden Grange. “They want effective, vet-approved diets that reflect their values and desire to provide the best for their pets. That’s exactly why we created VetCare: natural, high-quality food made with integrity. We are providing targeted nutritional solutions that meet veterinary needs while staying true to what our customers believe in. It’s nutrition without compromise—helping dogs recover and thrive.”

The launch is supported by Dr Marvin J. Firth (pictured), an internationally recognised veterinary pathologist and seasoned practitioner. With over 16 years of global veterinary expertise, a deep commitment to pet welfare, and a profound understanding of the human–animal bond, Dr Firth brings invaluable insight to Arden Grange. His involvement underscores Arden Grange’s mission to elevate standards in pet care through science-led, natural nutrition.

Staying true to Arden Grange’s promise of quality, transparency, and ingredient integrity, the VetCare range includes five grain free recipes, available in both dry and wet formats:

• Gastrointestinal – Duck with Sweet Potato: Supports in the reduction of intestinal absorptive disorders, compensates for maldigestion, and aids in managing chronic pancreatic insufficiency. Highly digestible feed with increased sodium and potassium.
• Hypoallergenic – Hydrolysed Chicken with Sweet Potato: Helps to support skin function in the case of dermatosis and excessive loss of hair, and in the reduction of ingredient and nutrient intolerances.
• Joint Care – Turkey with Sweet Potato: Support of the metabolism of joints in the case of osteoarthritis.
• Renal – Hydrolysed Chicken with Sweet Potato: To support renal function in cases of chronic renal insufficiency and regulation of oxalate stones formation.
• Weight Control – Turkey with Sweet Potato: Helps to support the reduction of excessive body weight and to regulate glucose supply in case of diabetes mellitus.

Now available to order, VetCare dry food is offered in 2kg and 12kg packs, and wet food in 395g cans. Retailers can contact their local Arden Grange representative for more information or call 020 3985 7574 to place an order.

Birmingham Dogs Home has this week enjoyed a visit from Peggy – also known as Marvel’s ‘Dogpool’ and once voted ‘Britain’s ugliest dog’ – who, along with her owners, dropped off a £627 donation raised for the home during last weekend’s Comic Con Midlands in Birmingham.

The money raised will provide crucial shelter, food, and medical treatment for the dogs cared by Birmingham Dogs Home – which, despite rescuing over 2,000 animals each year – receives no government funding and relies solely on the generosity of donators.

Though it costs the charity £6,000 a day just to keep the doors open, every single penny raised is vital.

Peggy starred alongside A-listers Ryan Reynolds and Hugh Jackman in the 2024 film ‘Deadpool and Wolverine’ as the adorable ‘Dogpool’ – winning the hearts and affections of the world in her first on-screen debut. The five-year-old pugese – a pug and Chinese crested cross – was adopted after being born the runt of an accidental litter.

Rachel Frost, Events & Community Fundraising Manager at Birmingham Dogs Home said: “We were all a little star struck to have the real life Dogpool, Peggy, visit our charity but are extremely grateful for her taking time out of her busy schedule to support our rescue dogs.

“The £627 raised at Comic Con Midlands will go towards caring for our dogs across both of our centres – all of which are unique and quirky characters. Just like Peggy!”

Holly Middelton, Peggy’s owner, added: “It was lovely to visit Birmingham Dogs Home and get a behind-the-scenes look at the amazing work that they did. I know Peggy and I are very proud to have been able to support them.”

Birmingham Dogs Home is one of the UK’s oldest and best-known animal charities, providing care since 1892.

You can find out more about its dogs, or donate to the charity, on the website: https://birminghamdogshome.org.uk/.

HT Vista, the creators of the world’s first non-invasive, AI-powered cancer detection device for lumps and bumps in dogs, has launched a new pet owner-focused web page.

Full of information designed to raise awareness of canine cancer and support early detection through education and accessible technology, the page is free to access and easy to navigate.

The resource can be found at www.ht-vet.com/petowners, and dog owners are encouraged to head to the site to learn more about cancer in dogs, and what to do if they find a lump on their pet.

Canine cancer is very common, and it is estimated that around half of all dogs over the age of 10 will suffer with some form of cancer, and one in four dogs will have cancer in their lifetime(1,2). HT Vista have created their new resource to help educate pet owners to the early signs and provide information on best next steps to take, to assist with early detection. 

“We believe informed pet owners are key to driving earlier diagnosis,” said Dr Liron Levy-Hirsch, Veterinary Surgeon and Managing Director at HT Vista. “This new page is all about bridging the gap between innovative veterinary technology and the people it’s designed to support. By empowering pet owners with clear and trustworthy information, we hope to strengthen understanding of the diagnostic process, support clinical decision-making, and ultimately help more dogs receive timely treatment.”

The page helps dog owners understand the risks of cancer, recognise the importance of early detection, and learn how HT Vista’s innovative device supports veterinary teams in screening suspicious masses. The new page includes guidance on the early warning signs of cancer in dogs and explains how acting quickly can improve outcomes. Visitors can also watch video tutorials of the device in action, offering a behind-the-scenes look at the simple, non-invasive scanning process. The page features real-life case studies and testimonials from pet owners whose dogs have benefited from early investigation and diagnosis using the HT Vista device. The page also features a tool that allows pet owners to locate a veterinary practice near them that utilises the device.

The launch of this pet owner-facing page comes shortly after HT Vista introduced a significant software update to its screening device in March of this year. This new diagnostic function marked a major step forward in the device’s capabilities, enhancing both accuracy and usability for clinical teams. By combining this enhanced functionality with better educational resources for pet owners, HT Vista continues to support a more collaborative, informed approach to canine cancer detection and care.

To explore the new resource, visit www.ht-vet.com/petowners.

Natural Treats (Pet Treats Wholesale) – a provider of high-quality, functional dog treats focusing on real, natural ingredients which joined the Nutriment family – has undergone a rebranding and relaunch with immediate success.

Formerly Natural Treats and rebranded this year as Nutriment Natural Treats, the company has been long-dedicated to developing and bringing to market dog treats which feature high-quality, natural ingredients, with dogs’ health and happiness at the heart of its values. This is perfectly synergistic to the values and ethos at the core of Nutriment – to produce raw and minimally processed foods that provide the absolute best nutrition and enjoyment to pets.

The fresh, new-look packaging has been thoughtfully designed to clearly deliver messaging and be convenient to use for a ‘grab-and-go’ approach to delivering treats. With informative icons, product insights, transparent messaging and colour coding, the new eye-catching packaging pops on shelves and appeals to dog owners who want to be reassured that their chosen treats are of the highest quality. 

Today, the 280+ product range of dog treats is newly categorised into five ranges - Gourmet, Chewy, Crunchy, Long-lasting, and Primal, and three functions - highly captivating, training, and quick daily snacks, to appeal to all types of dogs and all motivations of dog owners. As is standard with all Nutriment brands and products, all of the treats are high protein, 100% grain-free, made with natural ingredients and free from preservatives and additives. Choosing nutritious treats for our beloved dogs is now simple and straightforward, empowering dog owners to feel confident that every treat they give provides both nourishment and enjoyment.

“We’re extremely proud to have Nutriment Natural Treats as a Nutriment brand, adding an extensive range of high-quality treats to our portfolio of pet nutrition products,” says Ryan Winwright, Head of UK Marketing Operations. “This is a natural partnership built on shared values, and an unwavering commitment to pet health, and we’re thrilled at how well the brand has already been received by the market.”

From natural rewards to the World Branding Awards

Since rebranding and relaunching, Nutriment Natural Treats has been recognised with a National‘Brand of the Year’ award in the Natural Treats category at the World Branding Awards. The National tier of award is presented to the very top brands in each participating country at the awards. These are brands that are household names in their home country that have been judged to be truly exceptional. The Nutriment Natural Treats team attended the awards ceremony to collect their prestigious award in Vienna, Austria, on 3 July.

“To be crowned "Brand of the Year" with 70% consumer votes is the ultimate validation of a brand's powerful audience connection. It's clear recognition that this brand hasn't just met expectations; it has soared past them.” Richard Rowles, Global Chairman, World Branding Forum.

To find out more about stocking Nutriment Natural Treats, visit www.natural-treats.co.uk.

The International Collaborative on Extreme Conformations in Dogs (ICECDogs) has released new guidance for owners advising that brachycephalic (flat-faced) dogs, such as French Bulldogs, Pugs and English Bulldogs, that have noisy breathing at rest or light exercise are suffering from severe respiratory disease and should not be considered as normal or healthy.

Heavily informed by research from the Royal Veterinary College (RVC), the guidance encourages owners of flat-faced dogs to keep their dogs slim and attend annual veterinary general health examinations to help spot suffering related to noisy breathing earlier and protect canine welfare. More widely, the group calls for flat-faced dogs with noisy breathing to not be described as healthy if promoted, bred from, sold, shown or rehomed.

ICECDogs is a multinational group which aims to address the escalating global welfare issues and suffering caused by extreme body shapes in dogs. ICECDogs defines extreme conformation as a physical appearance that has been so significantly altered through selection by humankind that dogs commonly suffer from poor health and welfare. Brachycephaly (being flat-faced) is a leading example of an extreme conformation that many humans find visually appealing but that also leads to a lifetime of suffering for many dogs.

Flat-faced dogs suffer from a number of health problems linked to their extreme body shape, including issues with their breathing. Features such as narrow nostrils, compressed noses and elongated soft palates can block the movement of air through their nose and throat, which is known as Brachycephalic Obstructive Airway Syndrome (BOAS). Approximately 60% of Pugs suffer from BOAS, 50% of French Bulldogs and 40% of English Bulldogs.

However, there has been rising demand for French Bulldog, Pug and English Bulldog dogs over the past decade and a half, which has now created the ‘flat-faced dog crisis’. In the UK, French Bulldogs have risen in popularity by 166% and English Bulldogs by 64% since 2009, according to Kennel Club puppy registration figures. The RVC’s VetCompass data estimates that there are 503,798 French Bulldogs, 186,725 Pugs and 132,024 Bulldogs currently in the UK, demonstrating the potential scale of these health and welfare issues.

The international group is therefore urging the public to be aware that noisy breathing – i.e. awake-snoring or raspy breathing - at rest or light exercise is evidence of respiratory disease. Anyone wishing to acquire a healthy dog is advised to never acquire a dog with noisy breathing at rest or during light exercise. Additionally, people who already own a flat-faced dog are advised to carefully monitor their pet’s breathing for signs of distress and seek veterinary advice if their dog’s breathing is noisy while resting or lightly exercising.

Other steps flat-faced dog owners can take include:

• Asking your vet about grading your dog for respiratory function to assess the severity of your dog’s breathing problems
• Being aware that breathing problems in flat-faced dogs generally become worse with age
• Exercising your flat-faced dog with caution if they have breathing problems
• Keeping your dog cool on hot days to reduce the risk of heatstroke, as flat-face dogs are more susceptible
• Never breeding from a flat-faced dog with noisy breathing.

Dr Dan O’Neill, Associate Professor for Companion Animal Epidemiology at the RVC, Chair of the UK Brachycephalic Working Group and co-founding ICECDogs member, said: “Owners need to recognise that it is never ‘normal’ or healthy” for a dog to have noisy breathing at rest or when lightly exercising – including snoring, snorting, wheezing or raspy breath. Air hunger like this is evidence of a lifetime of severe suffering. Owners should also be aware that breathing problems in flat-faced dogs generally worsen with age, if their dog is overweight and during hot weather.

“Noisy breathing is sadly not curable but there are ways that owners can help to improve their pet’s quality of life. These include keeping them slim, having annual veterinary health examinations and breathing assessments, taking care during exercise and keeping them cool during warm weather. Surgery may sometimes help to reduce the suffering in some dogs.

“The key message to the public here is that noisy breathing at rest or light exercise in flat-faced dogs is never normal, and these dogs are suffering. Anyone thinking about acquiring a flat-faced dog is urged to ‘stop and think before acquiring a dog with an extreme conformation.”

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Elma van den Berg has become the full owner and director of Renske Natural Petfood in the Netherlands, taking over from her parents Renske and Jan, who started the company 32 years ago.

Elma has been involved in the family business from the very beginning and has been a shareholder for over 25 years, with (joint) responsibility for operational management. She is set to continue the family tradition by taking over the business and is committed to growing the Renske brand. 

Renske Natural Petfood started in 1993 as an importer of English brands, but the founders soon realised that the food was not adequate. 

Elma ssaid: “Solid nutrition is essential for the health and behaviour of dogs and cats, as well as their look and vitality. We noticed there was a lot of room for improvement.” In 2008, the focus shifted entirely to the Renske Natural Petfood brand, which is now an established name in the pet food business.

Renske Natural Petfood is a family business. Elma’s brothers Eric and Jan-Hilco have helped in its success too. Elma added: “The next generation is joining the ranks. My eldest son helps with accounting. My daughter can often be seen modelling in our marketing communications. And the youngest son offers his very honest opinion on how he would tackle things.

“What started as my parents’ passion for healthy and natural food for animals has grown into a trusted and impactful brand. We became the market leader for high-quality, freshly steamed meat feed in recent years. For example, we have always added fresh meat and superfoods to our pet food products. Our vision: our food allows you to offer a varied diet with lots of combinations. This means your pet does not eat the same food every day, instead enjoying variety – just like we do. Another example is our switch to sustainable Tetra Recart packaging. We were the first in the Netherlands to make this change,” says Elma.

“I am proud of what we have achieved as a family over the years, also thanks to the contributions of our dedicated team, partners, and customers. Now it is time for the next step and I will remain committed to the mission and vision of Renske Natural Petfood. We will continue to innovate and focus on quality and sustainability. What’s more, we will respond to pet owners’ evolving wishes and requirements. The passion and love for animals will always be at the heart of what we do.”

Renske and Jan are set to retire.

While groomers have been buzzing about WildWash's revolutionary Magic Mud, the brand is now shining a spotlight on its incredible benefits for a particularly discerning clientele – cats. 

Previously celebrated for its transformative effects on dogs, the secret is out that this 5-in-1 natural treatment is a game-changer for felines, from the sleekest Sphynx to the most luxurious long-haired breeds.

WildWash is thrilled to reintroduce its Magic Mud Treatment as the ultimate skincare solution for cats. Formulated to soothe, detoxify, and deeply condition, this treatment is proving to be an essential tool for professional groomers and a luxurious at-home spa experience for cat owners.

The proof is in the purr. Renowned pet groomer and feline specialist Julie Harris of julieharriseducation.com recently showcased the Magic Mud's remarkable power on a Sphynx cat, achieving a beautifully soft finish and deeply soothed skin.

"The transformation was remarkable," Harris noted, solidifying the treatment's status as a must-have for professionals working with both hairless and coated cats.

So, what makes it magic for cats?

• Unleash Unprecedented Skin Health: For Sphynx and other hairless breeds, Magic Mud is a non-negotiable essential. It actively combats the persistent oiliness and environmental damage their skin endures. The powerhouse Bentonite Clay doesn't just clean; it purges pores of oily residue and impurities, delivering a deep, purifying cleanse without stripping essential moisture. The result? Visibly healthier, balanced, and touchably soft skin.
• Eradicate Discomfort & Boost Hydration: Put an end to irritated, dry skin. A potent combination of Aloe Vera and Magnesium works instantly to calm inflammation and infuse the skin with critical hydration. This isn't just a temporary fix; it's a restorative treatment that leaves skin supple, healthy, and resilient against irritants.
• Revitalize Fur from Root to Tip: For coated cats, the magic lies beneath the fur. This treatment provides a crucial exfoliation of the skin, eliminating dulling dander and loose hair at the source. By nourishing the follicle and promoting healthy skin, it dramatically reduces shedding and encourages a coat that isn't just clean, but exceptionally vibrant and healthy.
• The Ultimate Skin Detoxification: In today's world, a surface-level clean isn't enough. Activated Charcoal acts like a magnet for skin impurities, drawing out deep-seated toxins and pollutants that other cleansers leave behind. This is the reset button your cat's skin needs for a truly pure, refreshed, and revitalized feel.

True to the WildWash promise, the Magic Mud Treatment is 100% vegan, cruelty-free, and ethically accredited. It proudly carries the Cruelty Free International Leaping Bunny Logo and holds both B-Corp and Ethical Accreditation, assuring customers of the highest standards in responsible pet care.

Discover the magic for your feline clients and companions. WildWash Magic Mud is more than a treatment; it's the key to unlocking perfectly balanced, healthy, and beautiful skin for every cat.

For more information, images, or media inquiries, please contact info@wildwash.co.uk or visit www.wildwash.co.uk.

Hill's Pet Nutrition has announced the promotion of Yvonne Hsu to president of the business.

Yvonne's appointment is a testament to her deep alignment with Hill's core mission and her passionate belief in our purpose: transforming the lives of pets and their families through science-led nutrition. 

Her extensive experience in growing science-driven, professionally endorsed brands positions her perfectly to lead Hill’s into its next chapter of growth and innovation. 

As a proud pet parent herself, Yvonne understands firsthand the impact our nutrition has on pet health. 

She most recently served as President and General Manager, Hill’s Pet Nutrition U.S., where she led a dynamic business that achieved strong growth in a continuously changing landscape.

As pet owners search for new ways to cool their furry friends down, the trusty ice cube is an easy, cheap and quick solution. But with different advice available on the internet when it comes to ice cubes and pets, vet charity PDSA demystifies this chilly topic.  

PDSA Vet Nurse, Nina Downing, said: “Advice circulates on social media every summer claiming that the cold temperature of ice cubes can trigger a pet’s heat-regulating system, which results in their body warming up – however, this is untrue. Providing a few ice cubes to play with or in their water bowl is a great way to help cool them down.”  

How to use:  

“If you’re going to give your pet ice cubes, first make sure the cubes are an appropriate size – they shouldn’t be a size that risks being caught in a dog’s throat.   

“If your dog has a tendency to wolf down their food, ice shavings may be more suitable as these smaller pieces will melt faster, reducing the risk of choking as well as minimising harm to your pup’s teeth.  

“Another option is to fill a bowl with water and freeze it; this will be too large for your pet to get hold of with their teeth, but they’ll be able to lick it, keeping them cool for longer. We’ve also seen the bizarre trend of people cooling down their pet by placing an ice cube in their bottom or under their tail – this is absolutely unnecessary and not recommended.   

“Alternatively, consider freezing your pet’s water bowl before filling it with water, or cool their favourite toy instead – these daily go-tos will help your pet cool down throughout the day.  

 Frozen fruit or vegetables can also provide a refreshing, healthy snack, but make sure to remove any seeds and the core of apples, if that’s what they enjoy, before giving it to your furry friend.”  

For more advice on keeping your pets cool during a heatwave, visit: www.pdsa.org.uk/what-we-do/blog/five-tips-to-keep-pets-cool   

Vital Pet Group has welcomed Katie Neal to the position of National Account Manager with the company.
 
Katie brings a wealth of experience in the pet sector and a strong track record of building trusted relationships across the industry. Her knowledge, energy, and customer-first approach make her a perfect fit for VPG as the business continues to grow and support its partners nationwide.

Peter Brame, Group Trading Director, said: "Katie's deep understanding of the pet trade industry and her proactive, relationship-led approach are exactly what we were looking for. She’s a fantastic addition to our team and will play a key role in supporting our national accounts. Welcome to the team, Katie!"

North Yorkshire-based Inspired Pet Nutrition has agreed terms to buy Sopral, a prominent branded pet food business serving the European market, with manufacturing operations based in France.

The transaction is subject to customary regulatory approvals and closing conditions. Financial terms have not been disclosed.

IPN is controlled by CapVest Partners LLP and Parquest, a leading investment firm.

Based in Pléchâtel, Brittany, France, Sopral is a leading manufacturer of branded premium dry petfood with a comprehensive range of high-quality nutritional solutions, including Pro-Nutrition Prestige, Pure Life and Protect brands. Sopral has a strong footprint and reputation in France and a fast growing online and international market presence in over 50 countries around the world. Employing over 130 people, the company operates a state-of-the-art manufacturing facility totalling 13,400 square metres and is known for its advanced in-house R&D capabilities.

Arthur van Benthem, CEO of IPN, said: “Sopral is an excellent and growing business, with a great team, leading brands and outstanding capabilities as a manufacturer of superior-quality pet food. This highly complementary strategic combination marks a significant milestone for IPN and provides us with a state-of-the-art manufacturing, logistics and sales platform to grow and realise our ambitious growth plans in the European market. We look forward to working with the Sopral team to build on their significant successes to date.”

Matthew Fargie of CapVest, said: “Following on from the acquisition of Butcher’s last year, Sopral is another great addition to the IPN platform, creating significant capability and scale to underpin IPN’s growth in Europe. The acquisition will unlock a number of new opportunities for organic and acquisition-lead growth and is a great example of CapVest’s passion for building strong, differentiated global companies through significant investment in people, technology, innovation, and capabilities.”

Thomas Babinet, Partner at Parquest, said: “When we invested in Sopral in 2018, our ambition was to unlock the company’s full potential together with the management team led by Yannick Guého. Collectively, we have transformed a quality-focused manufacturer into a premium brand, firmly positioned in high-growth markets. We revamped the flagship brands, strengthened the distribution network, launched an e-commerce platform, and doubled production capacity. We would like to warmly thank Yannick and his team for their unwavering commitment throughout this journey.”

Headquartered in Thirsk, North Yorkshire, UK, IPN is best known as the UK dog food market leader with its high-quality natural dog meals and pet treats under the “Harringtons”, “Butcher’s” and “Wagg” brands. With a strong commitment to natural, high-quality ingredients, IPN is dedicated to providing affordable nutritious pet food that supports the health and well-being of pets. The firm was acquired by international investment firm and buy-and-build specialist CapVest in 2020 and subsequently acquired Pet Food UK in 2021 along with its high quality and distinctively branded premium dog and cat pet food brands “Aatu”, “Barking Heads” and “Meowing Heads”. In August 2024, IPN acquired Butcher’s Pet Care (“BPC”), the UK’s leading wet pet food manufacturer.

Pet Trade Innovations is celebrating the achievement of its own brand – Bamboodles dog chews – being named a winner in the 5th World Branding Awards’ biennual Animalis Edition.

Celebrating the top 100 brands from the pet and animal industry, nominated by over 150,000 consumers from five continents, the Animalis Edition focuses on awarding the best pet and animal brands from around the world.

Animalis Edition Awards Ceremony was held at the stunning 13th century Hofburg Palace in Vienna’s historic city centre on July 3rd2025.

Bamboodles scooped the award for the National tier Brand of the Year in Dog Toys category, which is judged for being ‘stand-out’ in its home country and as a ’household’ name.

Pet Trade Innovations’ MD Steve Driver enthused: “We’re incredibly proud that Bamboodles has stood out in such a crowded UK dog toy chew market, earning recognition as a leader in innovation and inspiration across the global pet sector.”

With a unique judging and voting process, the World Branding Forum accredits points through three streams. Each contributing to a set percentage to the total score in evaluating the brands.

The Bamboodles is set apart with its clever manufacturing using natural bamboo and nylon fibres. Designed with a clever a T base – built for paws in both a T or Y shape, it appeals to the toughest of canine chewers.  

With 70% of Britain’s dogs suffering from anxiety, Bamboodles offers an instinctual stress busting activity. Not only keeping dogs occupied, chewing releases endorphins that helps reduce anxiety whilst helping to promote dental health. 

Available in small, medium and large, there’s a choice of infused natural scents – beef, roast chicken, peanut butter, bacon and there’s a fish option too! 

Richard Rowles, Chairman of the World Branding Forum commented: “To be crowned 'Brand of the Year' with 70% consumer votes is the ultimate validation of a brand's powerful audience connection. It's clear recognition that this brand hasn't just met expectations; it has soared past them."

Pictured, left to right:  Pet Trade Innovations’ Holly Shepherd and Liane Avery accepting the Award

Following a successful brand launch in April of this year, The Nutriment Company (TNC) has announced that DIBO, the high-quality raw dog food brand, is now available in-store at dedicated pet retailers across the UK.

With over 30 years of heritage in raw nutrition and a butcher’s philosophy at its core, DIBO’s full 48-product portfolio is now available in stores – offering pet owners quality, convenience, and value in raw feeding. The two thoughtfully crafted ranges – Freeflow Meatand Freeflow Menu – are designed to appeal to both experienced raw feeders and pet owners new to the lifestyle, and use premium, BARF-compliant ingredients, offering a flexible, easy-to-feed format suitable as a full meal, mixer, or topper.

“Our mission with DIBO has always been simple: to bring the butcher’s promise of quality, value, and trust to the dog food bowl,” says Ryan Winwright, Head of UK Marketing Operations at Nutriment. “Now that DIBO is available in-store, we’re thrilled to support our retail partners in connecting even more dog owners with a raw feeding option that’s easy, affordable, and uncompromising on quality. Retailers are looking for raw brands that are easy to stock, easy to sell, and trusted by owners – and DIBO ticks all those boxes.”

As part of the rollout, retailers benefit from a comprehensive suite of support tools designed to drive footfall and sales. These include branded upright and chest freezer deals, engaging point of sale materials (from freezer wraps and floor stickers, to flyers and posters), digital content, and direct sales support from the Nutriment team.

DIBO’s packaging and brand identity – inspired by its butchery roots – have been crafted to stand out in-store and build trust at the shelf. Strong visual cues, simple feeding instructions, and quality-led messaging help customers make confident choices when transitioning to raw or adding variety to their dog’s diet. The comprehensive retail launch toolkit is designed to support visual impact, education and customer engagement in-store. 

Available now, DIBO gives dogs the meat they were born to eat – and gives retailers a fresh way to meet growing demand for raw feeding with a brand that’s as committed to quality as they are.

A new survey of 2,000 UK cat and dog owners revealed the technological advancements they’re hoping to see for their pets in the future, including smart watches (20%) and automated teeth brushing devices (26%).  

Devices that automatically pick up poo (34%), AI animals to be a ‘friend’ to their pet (13%) and anxiety and emotional support solutions (29%) also emerged as popular inventions pet owners wish for their four-legged friends. Others want to see pet beds which change temperature based on how the cats and dogs feel (26 per cent), smart home appliances controlled by barks and meows (14%) and public transport purely for pets and owners (13%). 

If owners could ask their cat or dog about one thing, the majority (20%) would opt to know about their physical health, while 17% want to be told how happy - or unhappy - they are. 

The research, commissioned by Pet Drugs Online to celebrate its 20th anniversary, also found 29% would like to see the invention of paw recognition doors!  

Sarah Page-Jones, Head of Veterinary Compliance at Pet Drugs Online, one of the UK’s largest suppliers of veterinary medication online and animal care products, said: “This research paints an exciting picture of the future of pet care. We've come a long way already, with tech inventions such as automatic feeders, cameras and DNA testing kits, but there are still so many opportunities.  

“With the busy lives pet owners now lead, cameras are great to keep an eye on what pets are up to, but we’re surely not far off seeing AI pet-sitters! It’s clear pet owners are eager for even more innovation, especially when it comes to the health of their pets and everyday convenience, which mirrors the trends we’ve seen, of owners purchasing more tailored food and supplements aimed at specific conditions. 

“We know that the focuses we have on human health always trickle down to the priorities pet owners have for their companions – seen through food and nutritional demand over the past decade. Looking ahead, pet’s mental health will likely become more important to owners, as it has for humans in recent years.”  

Reflecting on what’s changed since the online retailer launched, 76% of pet parents believe the standard of pet care products has improved in the past two decades, and a further 74% think the availability of expert-backed information for owners has increased. Over half (59%) also believe pets are generally living longer lives now compared to 20 years ago. 

In the future, owners expect products to be more sustainable (29%), personalised (27%) and health-related (30%).  

Pet parents have already been making savvier nutritional choices, tailored to the individual needs of their pets, with joint and muscle (30%), general multivitamins (24%) and stress and anxiety-reducing supplements (18%) being the most popular supplements for owners to purchase.  

Trent Webb, Product Sales Data Expert at Pet Drugs Online adds: “Over the past 20 years, we’ve seen an increased trend of humanisation of pet care, particularly in the nutrition, dietary and health products that pet parents are purchasing. Dog parents’ approaches to purchasing pet supplements have evolved over the past ten years; while purchasing general multivitamins has decreased by 6%, sales of specific Nutritional Support supplements have increased by 231%. 

“One dog supplement that has stayed in consistent demand is Joint & Muscle. Category sales increased to 2% in 2021 after rising by 35% after 2020 but quickly returned to normal levels in recent years – it seems dogs have and will always have bad knees! 

“However, for cat parents, multivitamins prove the most popular of all supplements at 21%, but sales have reduced by 53% over the past decade. While demand for Gastrointestinal & Digestion supplements has seen ebbs and flows: rising by 36% in 2024, only to fall by 51% in 2025, supplements to help felines reduce their Stress & Anxiety are in the highest demand, rising by 1,703% in five years.” 

Over the past 20 years, there has also been a major shift from standard kibble to premium, organic, raw and speciality diets (such as grain-free, vegan, hypoallergenic).  

According to Trent Webb, “Pet parents want variety, and we’ve seen them purchasing from 283% more food brands than they did ten years ago!” 

As in human health, stress is a hot topic both for people and their pets.  

“Stress-reducing supplements remain the go-to for pet owners, but specific foods dedicated to supporting our four-legged friends are gaining ground” according to Trent Webb, “we’ve seen that owners who purchased Stress Relief Diffusers between 2020 and 2023, are repurchasing refills, indicating that they really see the benefits of calming scents and products that are designed to reduce stress in the home.” 

In general, 69% of pet parents feel optimistic about the future of pet care.  

Sarah Page-Jones concluded: “Pets are so much more than furry companions. They are members of the family whom we prioritise and care for as much as we would any other relative.  

“We’re excited to see what the future holds for pet care, hopefully helping both pets and owners to spend more time together, understand one another and improve all areas of health and wellbeing.”