Newsletter - Pet Trade Xtra – Special PATS Edition

It’s the perfect chance to connect, discover, and stock up - all in one place. Don’t miss out on this fantastic opportunity to grow your business and network with fellow pet and aquatics professionals.

PATS supports Birmingham Dogs Home in 2025

PATS has announced that Birmingham Dogs Home will be its chosen charity for 2025. The welfare centre will receive donated products from the popular New Product Showcase at the end of the exhibition as well as further donations from PATS exhibitors.

Show Video: Take a look at what happens at PATS

You can find out what exhibitors and visitors think of PATS by watching this video produced at the 2024 show...

Click here to watch the video

New Starter Zone at PATS

The New Starter Zone, supported by trade association PetQuip with media partner PPM, is a space entirely dedicated to new businesses and start-ups.

Aquatics Zone at PATS

The Aquatics Zone is a dedicated area for aquatics and watergardening exhibitors and will showcase all of the latest launches from the leading manufacturers and suppliers.

Grooming Workshop

With an increasing number of pet retailers introducing pet grooming salons into their stores, the PATS programme of talks and demos will provide invaluable insights into this side of the business. The Grooming Workshop is run in association with For All DogKind.

New Product Showcase

The New Product Showcase, sponsored by pbwnews, is a great opportunity for visitors to see and touch the new products they could be stocking for the new season. All products will be entered into the New Product Awards. All the winners from 2024 are listed on the right.

Aquatics Zone New Product Showcase

The Aquatics Zone at PATS will have its own New Product Showcase. Winners of the New Product Awards are listed right.

Exclusive Deals & Discounts

One of the big advantages of attending PATS is being offered exclusive deals and discounts from exhibitors. All the offers will be listed in the PATS Red Book prior to the show and also on the PATS website.

More news from PATS 2025

Multiple brands on show at PATS 2025

Major companies are taking advantage of the opportunity to increase their stand space at PATS 2025 following the decision to move the exhibition to the NEC Birmingham, and as a result they will be showcasing multiple brands during the show in September...

Why PATS is such an important date in pet trade calendar

Johnson’s Veterinary Products has exhibited at every PATS show since the exhibition launched in 2009. Here, the award-winning brand explains why it thinks PATS is such an important date in the pet trade calendar...

Renewed boost to international interest

PATS 2025 is set to have a strong international presence at this year’s three-day event with a growing number of pet buyers and exhibitors from across the globe expected to attend...

The Aquatics Zone within PATS 2025 expands

Following its successful launch in 2024, the Aquatics Zone at PATS is set to be bigger and better than ever as the exhibition moves to its new home in Hall 1 of the NEC Birmingham...

What it means to win a New Product Award

Winning a New Product Award at the Pet & Aquatics Trade Show can have a tremendous impact on the fortunes of a PATS exhibitor. Here three companies who triumphed in the Awards at PATS 2024 reveal what the accolade has done for their business...

PATS website available in five languages

To cater for the growing international interest in this year’s exhibition, PATS’ official website is now available in five different languages, including English. Buyers across Europe and beyond can access the website www.patshow.co.uk in French, Italian, German, and Spanish.

PetQuip Awards: a celebration of business excellence

The prestigious PetQuip Awards ceremony will take place on Monday 29 September 2025 at the National Conference Centre, located alongside the NEC in Birmingham. Held in association with PATS, the evening promises not only a celebration of business excellence – but also a glitzy, fun-filled party for the entire industry.