In This Issue
Unique pet store offers boutique boarding for dogs
Falling profits and closure threats – has the Pets at Home bubble burst?
Forthglade opens new £8 million factory in Devon
PATS Sandown gears up for new February show date
Barnsley becomes first UK council to run pet crematorium
Nineteen 87 launches new ‘Buy Direct’ website
PetSafe Brand launches global marketing this Christmas
Nutriment creates new range of five raw food products
Scruffs offers more than £1,200 worth of prizes in Christmas giveaway
Argos targets cat owners by selling half a Christmas tree
Get your own copy of Pet Trade Xtra
Winners of Pet Industry Federation Awards revealed
Billy + Margot announced as an official sponsor of Crufts 2019
OATA welcomes Scottish Government plans to review pet shop licensing
Brits to splash £274 million on pets at Christmas
Nominations deadline extended for Ceva Animal Welfare Awards 2019
Pets at Glee welcomes new team member
Tails.com launches duck treats in time for Christmas
The best of the previous Pet Trade Xtra
Dog toy gets set to become a Christmas bestseller
Raw pet food recalled after salmonella alert
Pet firm's social media campaign hits a million
Pet shop set to close after 53 years
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PetSafe Brand launches global marketing this Christmas

 

PetSafe Brand will be launching its first global marketing campaign this December, a Christmas-themed initiative designed to engage existing customers and attract new audiences.

 

The new #PetSafeAdvent campaign will be executed across five of the business’ core markets – UK, USA, Canada, Australia and France.
 
#PetSafeAdvent will have an advent calendar theme and be run exclusively on social media via the PetSafe Brand Facebook and Instagram accounts.

 

Consumers will have the chance of winning different prizes everyday throughout December until Christmas Day. To win, consumers must complete puzzles or caption pictures and prizes will range from smaller items such as Busy Buddy toys through to bigger ticket items including Drinkwell Pet Fountains. The campaign will centre on the popular PetSafe Microchip Cat Flap as each door of the ‘Advent calendar’ will be designed to look like the Pet Door itself.
 
Angela Critchley, Global Marketing Director for PetSafe Brand, said: “The aim of this campaign is to engage consumers with our brand in a fun way during gifting season and draw attention to key products, particularly the PetSafe Microchip Cat Flap, a hero item in our range.

 

"This is the first time our core markets have joined forces on a campaign and as we continue our expansion, we’ll increasingly look for similar opportunities to help us generate the maximum possible brand impact.”
 
The focus of the #PetSafeAdvent campaign, the PetSafe Microchip Cat Flap is a high-tech pet door that has been designed to give cats easy access to the outside world while keeping out troublesome unwanted cats and other animals. The door works by reading a cat’s unique microchip ID and doesn’t require the cat to wear an additional collar or accessory. Suitable for cats up to 8 kg, it can be easily programmed for up to 40 microchipped cats, making it ideal for both single and multi-cat homes.


Featuring a built-in draught excluder, the PetSafe Microchip Cat Flap is simple to install and extremely secure, boasting a reinforced dual auto-latch with a four-way manual lock. Furthermore, it’s suitable for almost any type of door or window, as well as brick walls. 

 

The RRP is £79.99.
 
petsafe.com/UK

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