Interpet set to deliver more value to fish care market with new consumer-facing website
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Interpet is increasing its commitment to the aquarium care market with a brand-new consumer-facing website. Written in an accessible and friendly style, helpful content will educate new fishkeepers and drive category trade-up for more experienced fishkeepers.
Drawing on 65 years of fishkeeping experience, Interpet have invested in a new website to be the new go-to source of information for easy and fun fishkeeping and aquarium care. Full of high quality information, the website aims to convert confused consumers and experienced fishkeepers into new customers.
The mobile-responsive set-up is fully SEO optimised, so consumers can find what they want easily, regardless of their device.
An easy link to the correct Interpet product for their needs and a simple to use store locator will drive sales to trusted retail partners.
Retailers wishing to feature on the store locator should email their store details to customercare@interpet.co.uk.
The new website www.interpet.co.uk is brimming with useful information including:
- Fish health and aquarium problem diagnostic tool
- Treatment dosage calculator
- Support centre full of helpful videos, animations and articles
- Product selector
New fishkeepers will find the well-presented information demystifies aquarium care –subjects such as the nitrogen cycle, fish selection, and how to identify and treat problems are clearly presented. Experienced fishkeepers will appreciate the no-nonsense clarity that helps them select new products to enhance their existing set-up.
Fishkeepers can rely on freshly updated information with regular blog posts to stay abreast of the latest developments, trends and product news.
Adrian Exell of Interpet says “Fishkeeping should be fun, not a mystery. That’s why we’ve avoided jargon and excessive science-speak and made sure we’ve filled our website with genuinely useful information in plain, simple English. We hope this new website will help people understand how to keep healthy fish in an appropriate environment."
Trade customers can visit Interpetcental.com to access support functions and other trade-specific tools.
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