Birmingham-based pet-specialist marketing communications agency, Leopard Co, has welcomed new dog treat brand Wildcrofts onto its client roster.

Wildcrofts began with the simple idea that our dogs deserve the same honesty, care and quality that we expect for ourselves.  The brand offers nutrient-rich, purposeful freeze-dried dog treats that have been formulated using ingredients to support digestion, joints, hearts and immunity.

Led by the agency’s Development Director, Jade Mansell, Leopard Co will deliver an integrated launch campaign to introduce the brand to UK pet owners with a bang. Activity will include PR, paid media, social media and influencer relations.

Leopard Co will be crafting the brand’s story by creating beautiful content with the stunning British countryside as its backdrop, via the Leopard Co Studio.

Building on its established reputation within the pet industry, the agency , further strengthens its specialist pet portfolio with the brief, and marking early momentum for 2026.

Sarah Chung, Founder of Wildcrofts, commented: “We’re delighted to partner with Leopard Co who will help us kick start our new brand into the UK.

“They are the go-to marketeers for pet brands, and we’re excited to build awareness of our brand with them, and start to drive growth through an insightful integrated marketing campaign,”

Commenting on the new client win, co-founder and CEO of Leopard Co, Rachel Roberts, said: “The pet sector has long been a core focus for us, so it’s incredibly rewarding to be growing our client roster with such an exciting new name in the industry.

“This new partnership reflects the depth of our pet sector expertise and our passion for delivering meaningful, impactful work that really connects with pet owners.”

With more than 20 years’ experience in the sector, Leopard Co is a long-time member of UK Pet Food and has recently sponsored the PetQuip Awards, along with providing pro-bono marketing support to Birmingham Dogs Home.

To find out more about Leopard Co, visit the website.