The Bramton Company, a manufacturer and distributor of pet care products, has formally changed its company name to Hero Pet Brands. The new name better captures the company’s identity and mission, which is to offer products that help pet owners be heroes to their furry friends every day.

The Hero Pet Brands name unifies the company’s family of high-quality, innovative and trusted brands, including Simple Solution, Vet’s Best and Bags on Board. Available through pet specialty retailers in over 50 countries. Products range from stain and odour removers, premium puppy pads, diapers and wraps, pick-up bags, supplements and dental care.

As part of its rebranding efforts, Hero Pet Brands has launched a redesigned logo that will be rolling out on marketing collateral later this year. The logo features the Hero Pet Brands name in purple letters, with a more abstract red cape - a symbol of superhero powers - floating above.

The individual consumer brands remain unchanged.