COYA Pet, a new company that launched its range of freeze-dried raw pet food and treats at PATS Sandown, has signed an ‘exciting’ agreement with Pedigree Wholesale.

The deal means that Pedigree Wholesale will be COYA Pet’s exclusive wholesale partner.

COYA Pet founder Peter Roy: “This is very exciting agreement for us. To partner with such an established and respected company as Pedigree Wholesale is a big boost for the business.”

Peter shook hands on the deal with Pedigree’s head of buying Melanie Malin and head of customer Chris Kirton at PATS Sandown.

Melanie said: “COYA Pet is an exciting new business and its free-dried products are truly innovative. We’re very pleased to be their exclusive wholesale partner.”