In This Issue
Poundland launches flea collar investigation after claims that cat nearly dies
Could this app-controlled dog toy take off in the UK?
Top pet food manufacturer buzzing after award win
4 in 5 vets give up time to work with animal charities
Children with pets do better at school, claims new research
FIPROtec set to boost retail profits from flea invasion
Spectrum Brands makes £100,000 food donation
Meet the next generation of Fluval U Filters
Cotswold RAW’s summer roadshow gets under way
Dogrobes announce new charity partnership
Pet insurance firm wins national call centre awards
ACANA adds puppy products to Heritage range
Get your own copy of Pet Trade Xtra
Range of Royal pet accessories launched
Hungry Dalmatian gets in a spot of bother
Eukanuba's Puppy range has educational angle
CSJ sponsor World Agility Open Championships
Brits splash the cash on pets but forget about grooming
The SureFeed Sealed Pet Bowl proven to retain moisture in wet cat food
BETA International organiser launches new PR service
Vets stride out with Pride for the first time
Find out how Pet Trade Xtra can help to promote your business and products.

Contact for all editorial matters

Or to discuss advertising and sponsorship opportunities.
The SureFeed Sealed Pet Bowl proven to retain moisture in wet cat food
Independent laboratory tests commissioned by SureFlap have revealed that wet cat food left in a SureFeed Sealed Pet Bowl retained 99.8% of its moisture over 12 hours.

In comparison, the same cat food kept in a conventional open bowl lost more than 20% of its total moisture over the same period. 

This is particularly pertinent as many owners feed their cats twice a day, leaving food out in open bowls for up to 12 hours. 

Moreover, as the warm summer weather approaches it is not only food drying out that can be a problem; unpleasant pet food odours in the home and flies on their pet’s food are also common concerns.

“Cats are natural grazers and often eat between 10 and 20 small meals a day, meaning that food should ideally be left out for them,” comments Jon Bowen, leading veterinary behaviourist at the Royal Veterinary College. 

“In the wild, cats prefer food that is moist like meat or dry and crunchy like insects and in a domestic environment this often means that wet food kept in a conventional bowl dries out and rapidly becomes unappealing. The SureFeed Sealed Pet Bowl prevents wet food from drying out and ensures that food is kept fresher for longer.”

SureFlap recently exhibited its innovative range of SureFeed pet feeders and its award-winning range of microchip pet doors in the British Pavilion at Interzoo. 

The company showcased its new range of SureFeed accessories including a stainless steel bowl and a bundled bowl and mat set available in four colours. The new accessories will be available later in the summer.

The SureFeed Sealed Pet Bowl features a motion-activated lid that opens when a pet approaches to reveal the food bowl containing the pet’s food; the lid then closes onto the sealed bowl when the pet moves away after eating.

Suitable for use with wet and dry food, the SureFeed Sealed Pet Bowl features a unique integrated seal to lock in moisture and help keep food fresher for longer. It also prevents wet food from drying out and reduces pet food odours in the home while preventing flies from settling on the pet’s food and laying eggs. The Sealed Pet Bowl is ideal for single pet households with cats or small dogs.

The SureFeed Sealed Pet Bowl comes with one grey bowl, but it is also compatible with the coloured range of SureFeed pet bowls available separately in blue, pink and green. The bowl and lid can easily be removed for cleaning and the rest of the unit is wipe-clean.  The Sealed Pet Bowl runs on four C cell batteries that typically last for six months.

For further information on the SureFeed Sealed Pet Bowl (RRP £49.99) or the company’s microchip operated pet products which include the SureFeed Microchip Pet Feeder or its innovative SureFlap microchip pet doors, please visit, phone 0800 912 7114 or email
Facebook Twitter LinkedIn
Email Software by Newsweaver