In This Issue
Pet industry hits back at raw food fears
Best Place to Work award for pet firm
Pet care firms listed in Top 100 Megabrands
Pet food firm nominated for major franchising awards
OATA supports freshwater fish conservation programme
Vet tech business gets funding for international expansion
Greatest dog show in the world starts today
Thirteen hours of Crufts on TV
Billy + Margot showcases new dog food range at Crufts
The world’s greatest dogs deserve real food
Naturediet to showcase extended Eco-Friendly dog food
50 years of expertise and innovation for EUKANUBA
Paul O’Grady's dog food range on show at Crufts
WHIMZEES helps dogs gain champion clean teeth
Orvis celebrates partnership with Nineteen 87
Benyfit Natural announces exciting guestlist for Crufts
Get your own copy of Pet Trade Xtra
Pet shop owner prosecuted by RSPCA
PIF restructures event portfolio to include new dog grooming contest
School pupils create plastic-free pet products
New floating shape toys from Mighty Mutts brand
Bestpets ‘takes two’ at the Bestway Performance Awards
Skinner’s sponsor Suffolk Dog Day’s first Woofers Winter Walk
New and improved FURminator premium grooming range
Tetra launches Pond FilterStart Bacteria to restore biological balance
Let's use Brexit to ban cruel animal exports, says MEP John Flack
Nine in 10 Brits shop on Amazon, says Mintel
Still time to book for international trade event
The best of the previous Pet Trade Xtra
Leading pet food firm buys rival company
Pet shop owner left 'heartbroken after break-in
Roger Mugford stepping down as CEO of Company of Animals
Change dogs' llves. Stock real food!
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50 years of expertise and innovation for EUKANUBA

EUKANUBA is celebrating 50 years of expertise in delivering tailored life stage nutrition, helping dogs and their owners to live life well together.

 

Having cared for dogs since 1969 with its pioneering dog nutrition, EUKANUBA initially introduced its life stage tailoring through its first puppy recipe in 1986. The brand has continued to introduce innovative products to the market including the first senior formula with an antioxidant blend in 1997 and the first puppy diet with a proven level of Omega 3 DHA in 2004 to help improve trainability.

 

Now 50 years on, EUKANUBA continues to innovate and develop new products to provide high quality food for dog’s nutritional wellbeing. In fact, having established that 78% of owners now want tailored life stage products for their pets, EUKANUBA relaunched the brand in 2018 to meet this consumer demand.

 

The new and improved range combines fresh chicken together with dried chicken and turkey for high quality animal protein which supports each life stage and dog size whilst they grow.

 

With 82% of shoppers knowing what they want to purchase before they enter store, EUKANUBA is launching a 50th birthday campaign that is led digitally to raise awareness by targeting shoppers before they enter the store to help drive awareness and in turn purchase.

 

The campaign is launching at Crufts with EUKANUBA celebrating its eighth consecutive year as Principle Sponsor, further communicating its expertise and rich heritage.

 

To find out more about EUKANUBA’s full range visit https://www.eukanuba.co.uk/

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