Torus Bowl proves to be a winner for Dog Rocks UK
The Torus Bowl has been an outstanding sales success for Dog Rocks UK Distribution Ltd, a feat recognised at the PetQuip Awards with the crown of Pet Product Innovation of the Year.
We spoke to the company's PR & Marketing Executive, Archit Chopra...
What does this award mean to you and the product?
We are very proud of this achievement, absolutely delighted and thrilled to accept the Pet Product Innovation of the Year award. Torus Bowl has become a hugely popular product amongst pet owners and retailers. Torus also won an award for product innovation from Pet Product Marketing and it’s a massively well designed bowl which really fits a gap in the market between pet fountain and normal water bowl, it has all the attributes you need for your pet’s drinking bowl and more. Extremely pleased to be delivering this innovative product to its customers and helping pets and pet owners.
Has the product been a success so far for the company?
In the space of four months into its launch, Torus Bowl was already listed and selling through all UK based wholesalers and Interzoo saw its introduction into many European based retailers and wholesalers and since then the company hasn’t looked back; indications are that the sales curve is only going to keep going up. We are shipping by 40ft container, one is constantly at sea to service the market so although we were a little scared of the price point, the quality and usefulness of the product is what has sold it. We now have a number of products in our portfolio, not a lot but all quality unique solutions. Torus has allowed us to grow as a business and its exciting times.
What makes it so special?
The Torus is a watering system and portable storage bowl in one. There is no need for batteries or power, you are providing your pet with constantly fresh filtered water, there are two sizes so suits all size household pets (including chickens!), it’s great for travel as you lock the water away in the rim. The Torus ergonomic and anti-kick pads ensure less spillage, it comes with a 12-month warranty and is made from food grade materials. On top of all of that, it looks really stylish, something none of us mind being part of our kitchen or office in this case!
Will there be any new launches in the range in the future?
Yes, we are able to “home brand” product and we have water soluble tablets under consideration. There are carry bags and different colours being added to the line also.
The Dog Rocks UK Distribution Ltd team receive their PetQuip Award.