In This Issue
Australian firm acquires UK pet business Billy+Margot
Revealed: the secrets of success of the UK's Pet Retailer of the Year
Shop fitting is crucial to a store's success
PATS Telford breaks 2,000-visitor mark…AGAIN!
Picture round-up from the pet extravanganza
Telford our 'biggest and best yet', say award winners Beco Pets
Torus Bowl proves to be a winner for Dog Rocks UK
Pet Rebellion's novel way to showcase car mats
Exciting ranges from Bucktons and Nature's Feast
Free bubbly to pet business who joined PIF at PATS
Vividarium scoops pet industry’s top accolade
Bessie and Boo set to launch Guide Dogs fundraising week
Get your own copy of Pet Trade Xtra
New Look's former CFO joins ranks of Pets At Home
PATS Telford 2016 New Product Award winners
PetQuip Award winners
Ultimate Goldfinch Mix scoops award
Ozzy's on-screen death set to devastate Coronation Street fans
Lifetime Achievement Award for Bruce Fogle
Innovative new dog bowl earns TV Supervet praise
NAF's sparkling trade fair sponsorship
See how the experts have 'A Way with Dogs'
Noel Edmonds says he hasn't lost the plot over pet website
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Torus Bowl proves to be a winner for Dog Rocks UK

The Torus Bowl has been an outstanding sales success for Dog Rocks UK Distribution Ltd, a feat recognised at the PetQuip Awards with the crown of Pet Product Innovation of the Year.

We spoke to the company's PR & Marketing Executive, Archit Chopra...

What does this award mean to you and the product?
We are very proud of this achievement, absolutely delighted and thrilled to accept the Pet Product Innovation of the Year award. Torus Bowl has become a hugely popular product amongst pet owners and retailers. Torus also won an award for product innovation from Pet Product Marketing and it’s a massively well designed bowl which really fits a gap in the market between pet fountain and normal water bowl, it has all the attributes you need for your pet’s drinking bowl and more. Extremely pleased to be delivering this innovative product to its customers and helping pets and pet owners.
Has the product been a success so far for the company?
In the space of four months into its launch, Torus Bowl was already listed and selling through all UK based wholesalers and Interzoo saw its introduction into many European based retailers and wholesalers and since then the company hasn’t looked back; indications are that the sales curve is only going to keep going up. We are shipping by 40ft container, one is constantly at sea to service the market so although we were a little scared of the price point, the quality and usefulness of the product is what has sold it.  We now have a number of products in our portfolio, not a lot but all quality unique solutions. Torus has allowed us to grow as a business and its exciting times.
What makes it so special?
The Torus is a watering system and portable storage bowl in one. There is no need for batteries or power, you are providing your pet with constantly fresh filtered water, there are two sizes so suits all size household pets (including chickens!), it’s great for travel as you lock the water away in the rim. The Torus ergonomic and anti-kick pads ensure less spillage, it comes with a 12-month warranty and is made from food grade materials. On top of all of that, it looks really stylish, something none of us mind being part of our kitchen or office in this case!
Will there be any new launches in the range in the future?
Yes, we are able to “home brand” product and we have water soluble tablets under consideration. There are carry bags and different colours being added to the line also.

The Dog Rocks UK Distribution Ltd team receive their PetQuip Award.
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