In This Issue
Can independents survive the changing landscape of the pet industry?
Pets at Home have the biggest number of stores but small businesses still rule the roost
'Shop Local' support pictured on Facebook
North Norfolk pet shop for sale
Dog Rocks appoints new Head of Sales
More than a million dog owners still to microchip pets, as law comes into force
Johnston & Jeff launches new birdfood range in pouches
Burgess urges vets to suppport Rabit Awareness Week
FELIWAY FRIENDS tackles cat squabble problems
Leading experts in natural pet care unite for DogTastic Live
Pet trade can ring the changes with Lintbells relaunch
Get your own copy of Pet Trade Xtra
High court clampdown on puppy farm protestors outside pet shop
Pets at Home celebrates 25 years with social media campaign
Animal VC for heroic US Marine dog
Ancol achieves 400,000 worldwide sales with its Viva retractable lead
BVA launches election manifestos calling for action on animal welfare
Stricken dog saved by PDSA vets after horror injury
SunLife calls for pet insurance to be mandatory
Town and Country Petfoods strengthens HiLife team
Hilton Herbs rebrands cat supplements
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Ancol achieves 400,000 worldwide sales with its Viva retractable lead
Ancol’s premium quality retractable lead Viva is now in its third year and is going from strength to strength, with over 400,000 sold across the world.

Following customer feedback, this year sees Viva extend to include a new hi-vis range plus an XL sized tape lead. The hi-vis lead features black tape with bold reflective edges woven in. And the XL sized tape is designed for larger dogs that weigh up to 75kg.

Viva is designed to allow dogs plenty of freedom, extending up to five metres yet allowing the owner to remain in complete control. It features a super soft grip handle with one easy-to use button to apply and release the brake.

Sales Director Sarah Lane comments: “We’re really proud to stock such a premium quality extending lead which has proved so successful in competing with the leading brands. Having listened to our customers, this year we’ve introduced a hi-vis range, plus an XL sized tape lead for dogs up to 75kg.

"As it’s not sold within discounters or grocery outlets, this allows retailers to make great margins. For more information about stocking Viva, talk to your Ancol sales representative.”

Viva has undergone rigorous quality control testing in the UK by INTERTEK, with fantastic results. Ancol stands behind the quality of Viva by offering a full guarantee for all material and workmanship for one year from the date of purchase.

Customers can choose from four colours: red, black, blue and raspberry and four sizes: small for dogs up to 20kg; medium for dogs up to 30kg; large for dogs up to 50kg and XL for dogs up to 75kg. The hi-vis range is available in small and medium sizes only.

The range looks great on the new Viva display stands, which are available upon request. They are designed to easily hang from hooks on either a peg board or slat wall shop fittings, creating a really high impact display in any sized retail area.

Find out more at or talk to your local sales about the great sales margins Viva can offer you.
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