In This Issue
IAMS® introduces Minis, the nutritious dog treats for healthy rewards
Councils fail to justify large fees for licensing pet shops
HOWND ready for Bring Your Dog To Work Day
Britain is NOT a nation of pet lovers, says welfare charity
Lettuce is dangerous for rabbits, says Pets Corner expert
PetSafe owners expands portfolio and buys Piddle Place
New Product Showcase will be bigger than ever at PATS
Hill's pet food recalled over animal illness fears
GA girls get covered in mud to help fight cancer
FELIWAY advertising campaign hits TV screens in July
Get your own copy of Pet Trade Xtra
New ACANA Heritage Senior Dog Food
Simpsons Premium and Alpha Spirit now available from Pedigree Wholesale
New appointment at Grove Pet Foods
‘Fish ‘n’ Hips’ chewy treats fox spitters
Bents to partner with local RSPCA
Introducing the Zogoflex Display Unit
Skinner’s announce sponsorship of the Dog Arena at BBC Countryfile Live
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Simpsons Premium and Alpha Spirit now available from Pedigree Wholesale

IIn line with increasing consumer demand for more natural and grain free foods, Pedigree Wholesale has added two new premium ranges into its portfolio – Simpsons Premium and Alpha Spirit.

Simpsons Premium diets offer both dog and cat owners’ affordable, super-premium, complete and balanced nutrition for their pet. It is widely acknowledged that feeding poor quality ingredients may lead to many health and behaviour problems, including dietary intolerances, skin problems, lethargy and hyperactivity. Made without the use of artificial colours, flavours or preservatives both wet and dry foods are available.

Simpsons Premium diets have been developed in conjunction with one of the countries’ leading nutritionists and include unique recipes made using the best natural wholesome ingredients to provide pet owners with a super-premium quality food.

A wide range of natural and high meat, including grain free and certified organic, recipes are available. For those dogs which may be picky or have skin problems there is a range of ‘Sensitive’ diets. If you’re looking for a higher meat content there is the 80/20 range. The 60/40 range includes novel protein sources and have had the egg and brewer’s yeast removed.

Simpson’s Premium dry foods are packed in high quality packaging with the design reflecting the natural nature of the foods. Wet foods are supplied in tins which feature a ring pull for easy opening.

With 20 years of experience in the market, Alpha Spirit diets have been developed to give dogs the food that their ancestors were getting in the wild. Produced using innovative tenderise technology all sources of protein are pre-digested and easily assimilated.

A range of products are available including complete semi-moist dog food, bite sized snacks, individually wrapped ristra sticks and ham bones. Available in two flavours - Only Fish and Multi- Protein – Alpha Spirit’s semi-moist complete dog foods are made from 85% meat and 15% legumes, sprouts, vitamins, minerals and botanicals. Offering excellent palatability Alpha Spirit complete foods are produced in their own juices, without meat meal and dehydrated ingredients and are grain free.

Produced in the same way as the complete foods Alpha Spirit’s bite sized snacks and Ristra Sticks are available in range of tasty flavours for dogs and cats whilst serrano ham bones will keep dogs occupied for hours.

Packed in high quality and innovative packaging Alpha Spirit products are easy to merchandise and will create an eye-catching display in any store.

If you would like more information about Simpsons Premium and Alpha Spirit please call 0115 982 3900 or e.

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