Devon firm The Dog Treat Co has taken the imaginative step to add a vegan-themed snack to stand alongside its meat themed portfolio.

Known for avant-garde approach The Dog Treat Co has made its name both at home and abroad creating a range of clean deck/human grade ingredient treats that provide a far-reaching range of functional benefits, a respite from the unrelenting avalanche of mainstream dog treats that remain jam-packed with masking salts and sugars, low-grade meats and  health affecting cheap fillers.

Company founder Joe Halliwell said: "Our  Coconut + Chia +Turmeric treat was a positive response to a significant strand of our loyalist following who wondered if we’d consider adding a top notch vegan variant to our wider offer, a treat that specifically targetted hounds with delicate tummies and meat/protein-based allergies.’

If that wasn’t helpful enough, these hand-baked wheat/gluten free treats are a generous provider of lauric acid (antibacterial, antiviral and antifungal benefits) in addition to being rich in beneficial fatty acids which boost K9 immunity whilst simultaneously assisting brain and eye development.’ 

Then there’s turmeric, widely admired for its wide reaching, anti-inflammatory properties.