In This Issue
Ensuring pet care packaging is sustainable
Vitalin’s new range includes eco-friendly packaging
Royal Canin introduces new look packaging to Breed range
PetSafe Brand firm acquires pet travel product business
Barking Heads picks up national dog-friendly award
Lily's Kitchen enhances its ethical credentials
Natures Menu receives food safety recognition
Veterinary reveal of new Indoor Rabbit Food met with positive reception
YuMOVE will sponsor ITV’s ‘For the Love of Dogs’
New Puppy School Welcome Box is a ‘RAWring’ success
Top prize for dog food company at rural business awards
Get your own copy of Pet Trade Xtra
Dog dies after eating ‘treat’ bought from pet shop
Inspired Pet Nutrition appoints Group Operations Director
OATA AGM confirms Directors for the next year
CSJ launches CP All-Rounder – a kibble to suit all breeds
Westwood Vets opens new Garforth branch
Devon firm launches vegan-friendly dog treat
PawTrax launches 4th generation Halo GPS Cat Collar
Pet franchise invests in its future
The best of the previous Pet Trade Xtra
Innovative pet products wanted for new TV series
Unipet named winner of business award
Pet product entrepreneur wins national exporter award
Marion Stinton retires after 37 years in the pet trade
Shortlist announced for Pet Industry Federation Awards
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Devon firm launches vegan-friendly dog treat

Devon firm The Dog Treat Co has taken the imaginative step to add a vegan-themed snack to stand alongside its meat themed portfolio.


Known for avant-garde approach The Dog Treat Co has made its name both at home and abroad creating a range of clean deck/human grade ingredient treats that provide a far-reaching range of functional benefits, a respite from the unrelenting avalanche of mainstream dog treats that remain jam-packed with masking salts and sugars, low-grade meats and  health affecting cheap fillers.


Company founder Joe Halliwell said: "Our  Coconut + Chia +Turmeric treat was a positive response to a significant strand of our loyalist following who wondered if we’d consider adding a top notch vegan variant to our wider offer, a treat that specifically targetted hounds with delicate tummies and meat/protein-based allergies.’


If that wasn’t helpful enough, these hand-baked wheat/gluten free treats are a generous provider of lauric acid (antibacterial, antiviral and antifungal benefits) in addition to being rich in beneficial fatty acids which boost K9 immunity whilst simultaneously assisting brain and eye development.’ 


Then there’s turmeric, widely admired for its wide reaching, anti-inflammatory properties.

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