Beaphar UK is again highlighting the importance of worm awareness, with this year’s consumer campaign focussing on how easy it is for cat and dog owners to get effective worming treatments from the pet shop.

And to make it even easier, the company is also including a money-off voucher for Beaphar WORMclear in a leading UK dog magazine for dog-owners to redeem in-store.

Dr Sue Huggett, UK Business Manager, said: “Many pet-owners believe that the only place to get an effective wormer is from their vet, when in fact they are available over the counter from pet retailers. This year’s campaign really focuses on the ‘easy’ aspect of worming. Our point-of-sale and online activity is all based around highlighting to pet-owners that worming their pet doesn’t need to be a difficult or time-consuming task. By increasing their knowledge about worming and the worming products available, we can drive them into pet shops, thus increasing sales for retailers.”

Central to the campaign will be the new videos, which highlight how Beaphar WORMclear is easy to get, easy to afford, and easy to give.

“We feel it’s really important to highlight these three facts, as all of them can be potential barriers that prevent pet-owners from worming. If they feel that worming their pet is too difficult, too expensive or too much trouble, then the health of both their pet and their family can be at risk, as some worms can be transmitted from pets to people.

“It is essential that adult cats and dogs are wormed at least once every three months in order to remain healthy and happy. Beaphar WORMclear kills roundworms and tapeworms – the two most common worms that cats and dogs in the UK suffer from – and is just as effective as many veterinary brands. The tablets themselves are a delicious meaty flavour, meaning most cats and dogs readily accept them.”

The videos, alongside worming related blogs and facts, will shared across Beaphar’s social media platforms. To further incentivise pet-owners to get into pet shops, Beaphar are also running a voucher scheme in Britain’s best-selling dog magazine, Your Dog, offering money off Beaphar WORMclear. Beaphar have also created a new section on their website devoted to worming, placing videos, blogs and a whole host of worming information in an easy-to-use format for consumers – beaphar.com/en-gb/worm.

Beaphar’s complete marketing support package continues in-store, with point-of-sale materials designed so that pet-owners will readily recognise the ‘worming made easy’ message seen across social media.

To stock up on Beaphar WORMclear and arrange to have your point-of-sale material delivered, contact your local Sales Executive, call our award winning Customer Services Team on 0333 0066236 or email info@uk.beaphar.com.

Beaphar’s complete marketing support package for Beaphar WORMclear includes posters, shelf barkers, a consumer leaflet and digital assets. Digital assets can be used across websites and all social media platforms, and can be downloaded from the Beaphar Trade Zone at beaphar.com.