In This Issue
Annual Pet Survey shows rise in men adopting cats
MPM unveils major rebrand of Applaws cat food
Pedigree Wholesale invests £600,000 in new fleet of delivery trucks
PIF launches Innovation Awards 2024
Jollyes agrees new logistics partnership with Wincanton
Britain’s first lab-grown meat for cats
Plant-powered superfood now available at Pets at Home 
Dr Veneta enters the freeze-dried pet food arena
Award-winning dog centre opens grooming salon 
New apparel collection from Australian brand FuzzYard
Vet group achieves new antibiotic reduction milestone
Dogs can benefit from cruciate ligament surgery
Get your own copy of Pet Trade Xtra
OATA welcomes new member to the team
Cost of home repairs revealed due to damage by pets
Crime wave on Britain's high streets continues to hit
Retail association calls inflation rate fall promising
CSJ feeds fan tops the rostrum again
The best of last edition of Pet Trade Xtra
Daughter takes over at helm of Company of Animals as Roger Mugford steps down
Inspired Pet Nutrition announces £30+ million investment
What it means to win a New Product Award at PATS
Retail chain of the year Jollyes opens 100th store
Pets at Home disappointed by vet findings
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Dr Veneta enters the freeze-dried pet food arena

April sees the launch of an exciting new range of freeze-dried dog food recipes from Kent-based Dr Veneta.

 

Freeze-drying is the latest phenomenon in the pet food market. It marries the convenience of a traditional kibble with the nutritional value of a raw diet.  The intricate freeze-drying process safeguards both the nutritional structure and shelf life of the products to create a far-reaching range that supports the ongoing health and wellbeing of our canine companions providing essential nutrients to your dog, such as  protein, vitamins, minerals and antioxidants. It is also convenient and easy to use, highly digestible, grain free, is a complete meal, uses human-grade natural ingredients such as raw meat and vegetables and is high in protein. The food is suitable for all sizes and breeds of dogs from 6 months of age. The kibbles themselves also make excellent dog training treats.

 

The inspiration behind the brand is Dr Veneta Kozhuharova DVM, MRCVS, Cert.CFHVNut. who is Director of Associated Veterinary Services. As one of the UK’s leading practicing vets and canine nutritionists, Dr. Veneta has been instrumental, not simply in the day-to-day wellbeing of countless sick pets, but supporting forward-thinking pet food manufacturers assemble first class recipes jam-packed with nutritional integrity.

 

Dr Veneta said : “The creation of the Dr Veneta dog food range is a dream come true for me. I wanted to make a dog food that I could feed my own dog as well as dogs around the globe and to develop recipes that would support not just the wellbeing of dogs, but their microbiome which is responsible for so many physiological functions that happen in dogs’ bodies and where 84% of the all-important immune system resides. I also wanted my food to have functional properties and to tackle the most common ailments seen in an everyday veterinary practice – elderly dogs, anxiety, joint problems, poor digestion and skin irritations. Furthermore, I was looking for my dog food to be minimum processed so that the enzymes and the nutrients in the ingredients would be preserved.  I also wanted my food to be convenient for feeding, storage and transportation.”

 

Dr Veneta recipes have been developed using a holistic approach. All ingredients are wisely chosen and mixed to achieve certain effects and to support health conditions. In addition to herbs and superfoods, a “hero” ingredient, Nutritional Yeast which is fermented and gluten free and very palatable to dogs has been added to support and feed a dog’s microbiome. All meat proteins, vegetables and fruits are British and locally sourced supporting local communities.

 

Dr Veneta is available in four varieties: STAY MOBILE (Chicken Swede & Blueberry) STAY CALM (Turkey, Pear & Apple) STAY SHINY (Turkey, Salmon, Carrot & Blueberry) & STAY YOUNG (Pork, Pumpkin & Pear).

 

For further information visit www.drveneta.com

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