In This Issue
Firm recalls pet food over salmonella fears
New treats business aiming to take the market by storm
Su-Bridge Pet Supplies donates pet food to Ukraine
Award-winning retailer set to open 21st pet store
HOWND launches silicone-free detangled and ear cleaner made with bamboo water at Crufts
Bira offers further support for High Street retailers
New support system for rescue pets and owners
Pet company donates £132k to animal charities
Pet health brand introduces new feeding system
New Hill’s product tackles weight and mobility issues
Get your own copy of Pet Trade Xtra
Crufts is officially back with 16 hours of TV coverage
Top canine first aider set to demonstrate skills at Crufts
Burns ‘Charity of the Year Awards’ open for submissions
New qualification supports animal welfare
Owners more likely to accept job with pet-friendly office
The best of last week's Pet Trade Xtra
Pet business features on hit TV series Dragons’ Den
Pet industry urged to help get supplies to Ukraine
Pet firm predicts rapid growth after securing investment
Award-winning pet store adds to prestigious accolades
Be:Loved set to launch new lifestyle products at PATS
Brexit red tape costs food businesses £60m in a year
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New Hill’s product tackles weight and mobility issues

Hill’s Pet Nutrition has launched a breakthrough Weight Management & Active Mobility pet food – a nutritional solution that is clinically proven to help dogs reach and maintain ​a healthy weight, with additional mobility support. 

 

With half of pets reported to be overweight across the globe, and the excessive load obesity places on dog’s joints known to increase wear and tear, the new product has been developed to help tackle the obesity problem while simultaneously improving joint health and quality of life in dogs. 

 

Hill’s Science Plan Perfect Weight & Active Mobility is formulated with optimal levels of key nutrients to ensure nutritious and effective weight loss alongside clinically proven omega-3 rich fish oil ​to support joint mobility.​ Moreover, the product contains glucosamine and chondroitin, building blocks of joint cartilage, as well as antioxidants and vitamins to help reduce inflammation and support the immune system. 

 

The new range includes four SKUs to cater for small and mini, medium, and large dogs, and provides complete and balanced nutrition, formulated with decades of cutting-edge research to be a great-tasting meal. Furthermore, with its use of nutrigenomics technology, Hill’s has identified ingredients to help change overweight pets’ gene expression, naturally activating the metabolism to burn excess body fat.   

 

“Being a pet parent to a dog with mobility and weight challenges can be upsetting and stressful,” said Hillary Noyes, Hill’s Veterinary Affairs Manager, UK & Republic of Ireland. 

 

“At least 50% of pets in the UK are currently clinically overweight or obese, and this hasn’t been helped by periods of lockdown when exercise was often limited and bad food habits may have crept in. 

 

“Excessive weight can increase a dog’s chances of developing mobility issues which can have a hugely detrimental effect on the animal’s health and quality of life. Our new Science Plan Perfect Weight & Active Mobility is the perfect solution for those who want to help their best friend maintain a healthy weight and support joints at the same time. We’re really excited that we’re able to introduce this dual product to the market that will benefit dogs and dog owners everywhere.” 

 

Hill’s Science Plan Perfect Weight & Active Mobility is widely available online, and in retailers such as Pets at Home, Animed and Viovet. 

 

For more information speak to your local Territory Manager or visit https://www.hillspet.co.uk/dog-food/sp-canine-adult-perfect-weight-and-active-mobility-medium-chicken-dry  

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