Purina signed Robbie Williams to record a new song to promote its cat food brand Felix. The new song 'It’s Great To Be a Cat’ premiered on FelixandRobbie.com. 

The internationally acclaimed recording artist unveiled the new exclusive track written and recorded specifically for a new Europe-wide Felix advertising campaign, ‘It’s Great To Be a Cat’.   

Taking inspiration from Robbie’s own adored cats, as well as the mischievous antics of Felix, the global superstar wrote and created an iconic track especially for Felix, celebrating the glorious life of cats. 

The musician took a theatrical turn when he co-starred in a short film alongside (who some might say is the real start of the show) the infamous cat, Felix. The cheeky duo is captured getting up to mischief as they team up for the grand premiere of their new collaboration.  In the film, Robbie plays second fiddle to Felix as he tries to record the CATchy earworm, with an accompanying orchestra.    

Robbie Williams said: “The cat is out of the bag, I’m the new voice of Felix. I’ve been a long-time fan of cats, I’ve had many feline friends over the years and after studying their fascinating behaviour, I can confidently say, It’s Great To Be a Cat.”  

The new track shines a light on how cats really do live their best lives, just like the one and only Felix. Focusing on their independence, cheekiness and ability to always land on their feet, the song will be available to stream on Spotify from tomorrow (Friday).   

Fabio Degli Esposti, Group Marketing Director at Purina, said: “Combining our much-loved FELIX food and treasured Felix-the-cat character, with the one-and-only Robbie Williams, gives us our best recipe yet. The two being mischievous together in their very own film premiere, shows exactly why they’re the perfect fit”.   

Rebecca Marshall, Senior Brand Manager at Purina UK&I, said: “I’m so excited to be launching our latest It’s Great To Be a Cat campaign with Robbie Williams. The two truly are the pURRfect match and the new track is one that will definitely get everyone in a playful mood.”  

To find out more and to stream Felix and Robbie William’s new song head over to FelixandRobbie.com.