Ashridge Capital has completed a £2m investment in Paleo Ridge, a leading supplier of premium raw dog food.

The new investment will fund the opening of a new despatch and manufacturing facility, supporting the expansion of Paleo Ridge’s capabilities and the creation of over 20 new jobs spanning supply chain, marketing, customer service, technical and operations at its home base in Waterlooville, Hampshire.

Paleo Ridge has grown by over 100% over the past two years, reflecting its brand strength and reputation and the provenance of its ingredients – ethically sourced, organic, free range, human grade, high nutritional content, grain free and no artificial additives.  

Over the past seven years, Paleo Ridge has helped switch over 20,000 customers to its raw dog food, creating over four million meals to keep the UK's dogs happy and healthy.  

Tyler Daly, CEO of Paleo Ridge, commented: “I am delighted to be working with Ashridge Capital, which shares our vision to be the UK’s most trusted brand for premium, high quality and high welfare, species appropriate pet food. The investment will enable us to expand our manufacturing capacity, provide additional local employment opportunities and meet the strongly rising consumer demand for raw pet food.”

David Sherratt, founder and CEO of Ashridge Capital, said: “We are very excited to be partnering with Paleo Ridge and invest in a business that has demonstrated strong growth since inception. The brand is highly regarded and has developed a distinctive market position in a high growth market and we look forward to supporting its ongoing expansion.”

Ton Christiaanse has joined as chairman. Ton has an impressive track record in the FMCG industry and food supply chain as former CEO of Vion and Brakes UK.  He has held international roles with Unilever and Sara Lee and is chairman of Candle Shack and the Country Range Group.  

He said: “I am looking forward to work alongside Tyler and Ashridge Capital to successfully grow Paleo Ridge further into various channels and geographies relevant to this fantastic contemporary brand. Raw dog food is an exciting category and Paleo Ridge is well positioned to capture a significant share of the growing pet food market.”

Pictured, from left to right: David Sherratt, Tyler Daly and Ton Christiaanse, accompanied by Rudi the dog.