World-renowned riding hat manufacturer Charles Owen is continuing its sponsorship of The Spotlight – BETA International’s high-octane entertainment and education centre where celebrity interviews, Talking Business with Alastair Stewart and the Fashion Show take centre stage.

Known as The Charles Owen Spotlight, it will feature the company’s distinctive branding and provide a versatile platform for the show’s wide range of activities. The area, now in its second year, is the successful amalgamation of the Fashion Show and The Hub, which had previously been supported by Charles Owen, combined to create one highly effective, contemporary area.

“We are proud to remain an integral part of the educational aspect of BETA International,” said Danielle Santos, Charles Owen director of sales and marketing “The Spotlight is an opportunity to showcase the latest in the equestrian industry and we are looking forward to sponsoring this innovative part of the trade show.”

BETA International organiser Claire Thomas added: “We have enjoyed a fantastic relationship with Charles Owen over many years and consider the company an extremely loyal supporter of the show. The Spotlight has proved hugely popular with our visitors and exhibitors, and I am delighted that the company is very much part of this feature area’s success story.”

Charles Owen joins the trade show’s fellow supporters, official media partner and Innovation Awards sponsor Equestrian Trade News, exhibitor bag sponsor Henson Franklyn, New Product Gallery sponsor Shires Equestrian, Champagne Bar sponsor NAF, Coffee Shop sponsor VetSpec, model horse supplier Stubbs England, official clothing supplier Toggi and main sponsor Neue Schule.

BETA International 2020 runs from 19 to 21 January at the NEC, Birmingham, and caters for the equestrian, pet, country and giftware markets.

Entry is strictly trade only and admission is free on registration at beta-int.com. For further information, contact Fiona Berry, email info@beta-int.com or telephone +44 (0)1937 582111.