In This Issue
Revealed: Secrets of UK’s Pet Retailer of the Year
UK’s 'oldest' pet shop is put up for sale
PATS reduces show’s impact on environment
Pet owner finds stone in packet of dog biscuits
Pet firm wins Business Start-up of the Year award
IAMS launches largest media campaign to date
New Hurtta Coats available from Pedigree Wholesale
Natures Menu introduces two new Country Hunter variants
Scruffs offers memory foam dog bed in October giveaway
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Animal welfare boosted by new law coming into force
DEFRA update guidance documents for new animal licensing laws
Nominations open for CEVA Animal Welfare Awards
Launch of hard-hitting animal cruelty book
Double silver award for Collarways
Women pet owners more likely to be brand loyal
Nylabone launches Beff Jerky Power Chew range
Long Paws’ new Poop Porter creates 'Marmite moment'
The best of the previous Pet Trade Xtra
Could this award-winning product take the market by storm?
Picture round-up from PATS Telford
Town hit by shock pet shop closure
Lily's Kitchen appoints new CEO
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Long Paws’ new Poop Porter creates 'Marmite moment'


Long Paws’ new Poop Porter turns out to have created something of a 'Marmite moment'.


Poop Porter is an attachment for your dog lead that will hold not only a few new poop bags, but also a few used poop bags.


Poop Porter is a rubber holder with two teethed holes. The larger hole is designed to hold the knot of a used poop bag, until you come across a poop bin and can dispose of the offending bag. The smaller hole holds a few new poop bags at the ready.


According to Long Paws director, Elan Mansur, most dog owners don’t mind picking up their dogs poop. But they really dislike having to walk around holding the poop bag in their hand until they find a poop bin. Poop Porter attaches to a dog lead, and lets the lead do the carrying for the dog owner.


Long Paws has been advertising Poop Porter on social media for around three weeks now.


According to Mansur, the comments they’ve received are quite decisively split


"Either customers love it and order two or three at a time, or they absolutely hate the idea, and seem to be offended that someone would not enjoy walking around holding a poop bag. It’s like Marmite," he said.


Long Paws has never been a company to shy away from a little controversy, and loves that the product draws such strong opinions.


They have already started preparing the Christmas edition of their Poop Porter, which is a poo-emoticon shaped version, with a Christmas twist.


“We can see our Poop Santa appearing as Christmas Tree decorations before they start getting used on dog leads."


Poop Porter retails for £3.50 and is available for trade and retail purchases from Long Paws.

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