In This Issue
Fish4Dogs' first-ever TV ad campaign starts in May
Advertising watchdog warns CEVA over Adaptil claims
Real food for the changing seasons
Smartphone giants Huawei joins forces with RSPCA to help find home for UK’s unwanted pets
PFMA delighted with positive member feedback
EUKANUBA reveals lifetime of love between owner and dog
Natures Menu expands Natural Raw Nuggets Range
Family fun charity day at award-winning pet store
‘Animal OBE’ for devoted Service Dog
PetSafe Brand launches behavioural training products
Get your own copy of Pet Trade Xtra
Suspended prison sentence for thief who stole from Pets at Home store
Former owner of 4Paws kennels raided by RSPCA banned from being company director
Henry Bell launches own wild bird care brand
Ceva launches feline hypertension initiatives
Kitten saved by PDSA after eating toxic pollen
Colourful new season Koi carp now available
Rabbits 'not for sale' at Pets at Home stores over Easter
The best of the previous Pet Trade Xtra
Advertising watchdog rules that “home-cooked” pet food claims are misleading
Pets at Home stories hit the headlines
Pet trade staff are seeing big rises in basic salaries
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If you have a story for Pet Trade Xtra contact neil.pope@tgcmc.co.uk for all editorial matters.



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Real food for the changing seasons
Pet Trade Xtra Promotion

 

"The first quarter of the year has surpassed our expectations," says Different Dog. There are more retailers than ever now stocking the brand; PATS Sandown was a great success; and the company also sponsored the inaugural London Dog Week. Different Dog even made its first TV appearance on Channel 4 during Crufts, demonstrating how natural our food is, by cooking live with Clare Balding!

 

"As the weather starts to warm up, it’s that time of year when lifestyle magazines are full of ‘beach body’ diets and work-out articles. At Different Dog, we believe it’s equally important to look after our dogs' health and wellbeing – not just for summer but throughout the year," says the company.

 

"We’re committed to changing dogs’ lives through real food and are working with a growing number of retailers to deliver even greater choice. In keeping with the demand for fresh, locally sourced and seasonal recipes, we’ve introduced two new meals."

 

These are now available in our fully recyclable and compostable pots:

  • Spring LambSpring into action with this fresh seasonal lamb recipe bursting with spring greens
    Lamb 60% (Mince 40%, Heart 15%, Liver 5%), Spring Greens, Parsnip, Pear
  • Fish Pie – Our first ever fishy dish and its low fat too!
    White Fish 60%, Broccoli, Sweet Potato, Butternut Squash, Apple

"These new dishes have our same uncompromising approach to creating nutritionally balanced meals using fresh, natural ingredients. All our recipes are designed by our vet and nutritionist and then carefully hand-prepared by our team of dog-loving chefs.

 

"With more customers discovering Different Dog each week, we’re starting to develop a real sense of the impact that our real food is having on dogs' lives."

 

Here are some of the comments Different Dog has received from owners:

  • The food is excellent.
  • My dog eats better than me now!
  • “Best dog food company I've ever come across – it's truly changed her and I'll be forever grateful”
  • “I feel quite evangelical about this company. I know what’s in it, and it’s all good”
  • The Marco Pierre of Dog Meals
  • Different Dog is a godsend!

"We exist to make our dogs, family and planet healthy and happy. Find out more from our friendly team. Contact 01743 384 562 or feedme@differentdog.com to discuss special seasonal offers or to arrange a store visit.

 

"Help us to change the world, one dog at a time."

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