In This Issue
Secrets of a dog’s long, healthy and active life
OATA on the look out for a new Chief Executive
Nestlé Purina champions for a better world with pets
Rabbit Awareness Week 2016 dates announced
Essential Omega 3 for Dogs from Envirosmart and Vitavet
Strong seminar line-up at PATS Sandown
Webbox launches new improved Complete Range
Win a £500 Vitalin Product Bundle at PATS Sandown
Pet chain donates £6,000 to help launch children’s charity
Podgy pets wanted for UK’s biggest pet slimming contest
Eye-catching displays to promote dog chews
Get your own copy of Pet Trade Xtra
Vet charity advises that early neutering can reduce cancer risk
Pets Corner shortlisted for prestigious charity award
ADAPTIL to run TV advertising campaign during Crufts
Devotion award for Rowley Regis rabbit Roary
Plans to improve animal welfare get thumbs up
Ancol launches new Travel and Exercise Harness
Eukanuba fuels champions at 125th anniversary of Crufts
Dry goods manufacturers urged to include no release message on packaging
Burscough Pets at Home opened by West Lancashire Mayor
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ADAPTIL to run TV advertising campaign during Crufts


Ceva Animal Health will be running a TV advertising campaign on Channel 4 during the four days of Crufts, from Thursday 10 to Sunday 13 March, to highlight the benefits of its leading veterinary behaviour product ADAPTIL amongst dog owners.

The ADAPTIL advertisement will feature a real life testimonial from Meg and her Cavalier King Charles Spaniel, Dude, who is anxious when his owner is away from home.

With the strapline ‘Best behaviour starts here’, the advertisement will educate pet owners on the action they should take to keep their dogs happy when they are left at home alone and Dude’s experience taking the ‘ADAPTIL 30 day challenge’.

“With interest in dogs at its highest during Crufts and pet owners watching daily highlights from the show on TV, we will be raising awareness of the benefits of ADAPTIL via our advertising campaign to further enhance our status as market leaders in behaviour,” comments Claire Russell, product manager for ADAPTIL at Ceva Animal Health.

For further information on ADAPTIL, please visit www.adaptil.com/uk
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